Senior Vice President, Brand and Marketing

Position Summary

Lincoln Center for the Performing Arts, Inc. (LCPA) is seeking a strategic and creative Senior Vice President, Brand Marketing to lead storytelling, brand, marketing, and audience development efforts during a transformational moment in its history. Positioned within LCPA, one of Lincoln Center's resident arts organizations and the operational manager of the campus, the leader in this role will get to play a key role in stewarding and extending Lincoln Center's brand as the nation's foremost performing arts center where many of the world's very best artists take stage, captivating audiences year-round.

Reporting to the Executive Vice President, Chief Communications, Marketing and Advocacy Officer, the SVP, Brand Marketing will oversee brand strategy, integrated marketing campaigns, and audience analytics. This role will help lead in redefining how we connect with the public, cultivate new audiences, and deepen relationships with existing patrons and communities. The SVP, Brand Marketing will deliver visibility, coherence, and vitality across all platforms, collaborating closely with the other resident arts organizations on aligned messaging and marketing efforts that present a unified vision of the "Lincoln Center Experience."

This leader and their team will also conceive and execute new marketing strategies for LCPA's flagship "Summer for the City" festival-an annual series of performances, events, and activations that celebrate New York City's cultural vibrancy and leading artists from around the world. With a strong focus on free and choose-what-you-pay programming, the festival is a cornerstone of Lincoln Center's commitment to accessibility and cultural curiosity.

The role will help shape a sense of welcome and invitation to arts-driven exploration, not only for visitors who gather on campus, but also for audiences who connect with Lincoln Center online. Working in close partnership with our technology and digital lead, the SVP, Brand Marketing will co-direct efforts to enhance engagement through digital channels-including a new flagship mobile app-and shape the storytelling framework for Lincoln Center's physical and virtual presence. They will lead efforts to build and nurture community across digital platforms and physical spaces, expanding the organization's reach and deepening its role as a cultural home for all.

Key Responsibilities

Lead Visionary Brand Marketing Strategy

• Imagine and execute a brand strategy that defines the modern "Lincoln Center Experience," and drives connectivity and growth in audience development and engagement; donor, patron and member value alignment; community relations; and cross-campus strategy
• Generate bold ideas and innovative campaigns, partnerships, activations, and memorable experiences that build awareness and affinity for Lincoln Center performances, programs and convenings
• Align promotional campaigns with organic social media strategy and storytelling around artist and performance highlights, and real-time audience experience

Drive Data-informed Outcomes and Opportunity Creation

• Strengthen brand equity and perception by analyzing, translating and leveraging audience and visitor data, including performance-goer insights, market research, and competitive intelligence for enhanced positioning and engagement strategies
• Build on ticketing innovations (e.g., free and Choose What You Pay) to drive audience development, utilizing analytics, segmentation, and predictive modeling to optimize the performance-goer journey
• Expand LCPA's audience base through comprehensive, research-backed engagement strategies that foster patron loyalty and broaden accessibility
• Develop standardized internal metrics to evaluate progress and impact

Establish Growth-oriented Coalitions across Key Stakeholder Groups

• Advance the collaborative development of a shared blueprint for audience and visitor experience across Lincoln Center
• Partner with Artistic Programming and Education teams on forward-looking performance marketing strategies
• Support organizational revenue, product innovation and stewardship goals through proactive partnering with Advancement and Venue Sales teams
• Build consensus among internal departments and partners, blending boldness, creativity, feasibility, and collaboration to achieve strategic priorities

Collaborate on Digital Transformation

• Oversee the build-out of varied techniques for storytelling that amplify and expand the geographic reach of Lincoln Center's cultural influence
• Support technology and digital leadership priorities for creating an ecosystem that optimizes website functionality, ticketing platforms, content distribution, cybersecurity, and user experience

Develop and Lead a Strong Brand and Marketing Organization

• Ensure strategy, structure and allocation of department resources (e.g., talent, attention and budget planning) align with LCPA's artistic direction and priorities
• Inspire, enable and manage a high-performing team of marketing and design professionals

Qualifications

• 10+ years of experience in progressively senior brand strategy and creative marketing roles, ideally in live performance arts/culture, entertainment, technology, consumer/lifestyle or creative sectors
• Demonstrable track record of delivering successful outcomes for audience/consumer development and engagement and enabling revenue generation
• Proven experience leading high-impact teams and strategies
• Skilled executive decision-making and cross-functional influence
• Strong business acumen and critical thinking, and a tech-forward orientation
• Entrepreneurial, "can do" mindset to achieve results and solve complex issues
• Disposition for thoughtful experimentation to achieve innovation, informed by key metrics
• Strength collaborating and building consensus among multifaceted stakeholders to turn ideas into action
• Exceptional communication and influencing ability
• Passion for making the arts accessible, relevant, and reflective of our evolving world
• Completed undergraduate degree from an accredited college or university

Compensation & Benefits

Lincoln Center offers competitive compensation, including a target-based incentive program for eligible employees, and a comprehensive employee benefits plan, including medical, dental and vision coverage, 403(b) savings plan, paid time off, wellness programs, and learning and development opportunities, as well as opportunities to enjoy artistic performances on our stages.

The base salary range for this position is $300,000 to $350,000, with the actual compensation depending on a variety of relevant job-related factors, including, e.g., experience, skill level, and education.

What is Lincoln Center for the Performing Arts?

Lincoln Center for the Performing Arts, Inc. (LCPA) is a cultural and civic cornerstone of New York City. We believe the arts play an important role in our lives: they nourish our hearts and minds, teach us valuable lessons and critical skills, and help us create community. We are resolved not to lose sight of what connects us, and we hope you will consider joining our talented, diverse team.

We are:

1. The manager of the 16-acre Lincoln Center campus

-We are one of eleven amazing resident arts organizations

2. A leading Arts Presenter.

-We curate numerous programs and performances, showcasing music, dance, and more

3. An Education Hub.

-We have reached 20 million students, educators, principals, and community members

Who are our people?

LCPA is a team of dreamers, collaborators, and entrepreneurs who use unique platforms in the heart of New York City and beyond to advocate for the transformative impact of artistic experiences.

Lincoln Center People imagine and create in concert with this mission by founding President John D. Rockefeller III - "The arts are not for the privileged few, but for the many. Their place is not on the periphery of daily life, but at its center."

We welcome applicants from all sectors who agilely solve problems, show up as they are, and can't stop innovating.

What's the news?

Recent and Upcoming Programming

• Sensory-Friendly 'Big Umbrella Festival' Returns To Lincoln Center
• Tony Winner Shaina Taub to Perform at Lincoln Center in American Songbook
• De La Soul playing "choose-what-you-pay" show at Lincoln Center
• Lincoln Center to Present Groundbreaking Acts at globalFEST 2025

Campus Happenings

• Lincoln Center Taps Education Leader as Next President
• Clint Ramos Named as Lincoln Center's Artist-in-Residence
• The ‘Converse Conductor' Fighting Elitism in Classical Music
• For Lincoln Center's West Side, A New Story

Legacies of San Juan Hill

• Before Lincoln Center, San Juan Hill Was a Vibrant Black Community
• Lincoln Center Launches San Juan Hill Project Digital Hub To Remember the Lost Urban Neighborhood
• Lincoln Center lanza plataforma para rescatar la cultura de un barrio negro
• ‘San Juan Hill: Manhattan's Lost Neighborhood' Premiering at Lincoln Center

Who is our President and CEO?

Dr. Mariko Silver

Join us!

It is the policy of Lincoln Center for the Performing Arts, Inc., to ensure equal employment opportunity without discrimination or harassment on the basis of race, creed, color, national origin, sex, age, religion, disability, marital or civil partnership/union status, familial or caregiver status, alienage or citizenship status, sexual orientation, gender identity or expression, pregnancy, military or veteran status, genetic information, predisposition, or carrier status, unemployment status, domestic violence, sexual violence, or stalking victim status, or any other characteristic protected by federal, state, or local law. LCPA is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.

If you require reasonable accommodation in locating open positions, completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Abigail Worsnip at (212) 875-5324.