Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps.
Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
About Liftoff
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Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps. Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, e-commerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
About this Role
This role sits within the Strategic Partnerships pillar of the Creative Strategy team and is devoted to developing and executing creative strategy solutions that drive performance across Liftoff’s highest-value customer portfolio. As a key member of the Creative Studio team, you will work closely with Revenue, Creative, and Analytics stakeholders to craft bespoke creative strategies that align with both customer goals and Liftoff's business objectives.
By delivering data-informed recommendations and managing high-touch creative projects from concept to execution, you will ensure that creative strategy is a measurable commercial accelerator. You will report on creative trends, identify growth opportunities, and help build practices that support innovation, efficiency, and insight-led performance improvements for Premium accounts.
Responsibilities
Customer & Creative Strategy
- Develop effective creative strategies tailored to premium customer goals and Liftoff's commercial objectives.
- Deliver quarterly planning for creative campaigns, including milestone setting and creative goal alignment.
- Lead and participate in brainstorming sessions to generate high-impact creative concepts that address customer-specific needs.
- Analyze creative performance data to extract actionable insights and optimize strategy using Looker and other internal tools.
- Build and maintain solid relationships with strategic customers, acting as a trusted creative advisor.
Collaboration & Stakeholder Engagement
- Partner with Revenue and internal teams to align creative strategy with broader account strategies.
- Design narratives and presentations to successfully showcase creative insights, trends, and strategies through visual and verbal communication.
- Proactively manage customer and internal expectations through regular updates and high-touch touchpoints.
- Leverage internal resources and documentation to improve transparency and alignment.
Project & Process Management
- Manage projects autonomously, ensuring timely delivery and quality across multiple campaigns.
- Demonstrate well-developed organization and multitasking abilities in a fast-paced environment.
- Identify areas for process improvement or tooling and provide mindful recommendations.
- Contribute to playbooks and knowledge-sharing that support the rollout of successful premium strategies.
Team & Culture
- Contribute to a culture of continuous learning and collaboration.
- Share insights, case studies, and customer wins with the broader team to foster best practices.
- Stay informed on industry trends and contribute to internal enablement efforts.
Requirements
- 3–5 years of experience in creative strategy, digital marketing, or performance advertising.
- Experience managing high-value customer relationships and performance-driven creative planning.
- Robust project management and prioritization skills.
- Exemplary written and verbal communication, including presentation skills.
- Knowledge of digital performance metrics and campaign analysis.
- Ability to work autonomously and collaboratively across departments.
Working at Liftoff is fast-paced, fun, and challenging, and we thrive on innovation. Come join the rocket ship and help shape the future of the mobile app ecosystem with us!
Location:
This role is eligible for full-time remote work in one of our entities: CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, OR, PA, TX, UT, and WA.
We are a remote-first company with US hubs in Redwood City, Los Angeles, and New York City.
Travel Expectations:
We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.
Compensation:
Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on the candidate's location and experience.
The following are our base salary ranges for this role:
- SF Bay Area, NYC, Los Angeles/Orange County: $85,000 to $100,000 plus bonus
- Seattle/Olympia, Austin, San Diego, Santa Barbara, Boston: $78,200 to $92,000 plus bonus
- All other cities and towns in our approved states: $72,250 to $85,000 plus bonus
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Please see the independent bias audit report covering our use of Covey here
Liftoff is committed to providing and maintaining a work environment where all employees and candidates are treated with dignity and respect and that is free of bias, prejudice, and harassment. Liftoff is further committed to providing an equal employment opportunity for all employees and candidates for employment free from discrimination and harassment on the basis of sex, gender (including sexual harassment, gender harassment, and harassment due to pregnancy, childbirth, breastfeeding, and related conditions), sexual orientation, gender identity, gender expression, gender nonconformity, race, creed, religion, color, national origin, ancestry (including association, affiliation, or participation with persons or activities related to national origin, English-proficiency or accent, or immigration status), physical or mental disability, medical condition(s), genetic information of an individual or family member of the individual, marital or domestic partner status, age, veteran or military status, family care status, requesting or taking pregnancy, parental or disability leave, requesting an accommodation, or any other characteristic protected by federal, state, or local law, regulation, or ordinance. All such discrimination and harassment is unlawful and will not be tolerated. Liftoff maintains a continued commitment to equal employment opportunity and expects the full cooperation of all personnel.
Liftoff's Compensation Strategy
Liftoff's compensation strategy includes competitive market rate along with equity and benefits and perks that will give our employees what they need to do their best work. In order to ensure teams are compensated fairly for the work performed, we map out specific levels and take into consideration the cost of labor within each location. Liftoff provides employees a total compensation package of competitive market salaries, equity, health and wellness stipends, medical benefits associated with your country of residence. The base compensation will vary based on location, experience as well as level.
Agency and Third Party Recruiter Notice:
Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.