Senior Director - Customer Marketing

Overview

Recognized as one of Forbes 2024 "America's Best Large Employers" and named to the Disability Equality Index's 2022 list of "Best Places to Work for Disability Inclusion", Labcorp is seeking to hire a Senior Director, Customer Marketing Biopharma Lab Services (BLS).

The Customer Marketing team develops campaigns across the buyer's journey with the key objective of increasing awareness and driving demand for Labcorp's full portfolio of products. Labcorp is seeking a Senior Director, Customer Marketing to lead a team of customer marketers responsible for our global marketing campaigns supporting the Early Development (ED) and Central Lab Services (CLS) portfolios. This key role will focus on orchestrating the execution of our global integrated marketing programs, assist in directing our agency and channel partner relationships, and ensure our sales teams are enabled with the right tools to effectively leverage our marketing programs.

• Partner with Solution Marketing to define target audience and refine audience segmentation.
• Understand sales cycle, buyer journey, personas, competitive dynamics, business goals, and market and customer insights to inform campaign strategy
• Define criteria for evaluating campaign performance and optimize to ensure BLS campaigns are meeting key objectives.
• Deliver brand experience, voice, and visuals across all marketing channels
• Develop campaign plans that deliver results aligned to business goals across prioritized audiences and geographies Work closely with other marketing disciplines (digital, creative, content, events, research) to drive brand awareness and demand generation across our global business

• Deliver brand experience, voice, and visuals across all marketing channels
• Collaborate with Solution/Product Marketing to understand business goals and strategies, market sizing and product positioning
• Create and execute campaign plans that deliver results aligned to business goals across prioritized audiences and geographies
• Work with both digital, events, and other teams to identify and define strategies to support the brand awareness and demand generation needs of our global business

• Orchestrate delivery of campaign plans to ensure alignment with marketing plan
• Manage campaign and annual marketing plan calendar & timelines
• Lead prioritization and sequencing of strategic marketing activities and ensure team is aligned on roles & responsibilities
• Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)
• Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with CLS and ED leadership's strategic priorities
• Leverage data insights and analytics reporting to optimize campaign strategies for continuous improvement of results generated from marketing spend and tactical efforts

• Partner with Solution Marketing to align annual marketing strategy and campaign plans to business priorities; share performance updates, provide status updates and address roadblocks

• Work across organizational structures gracefully, including marketing, sales, and operations, to guide decision making
• Build support and buy-in for approaches and ideas in a way that fosters engagement
• Manage team of customer marketers, offering guidance, direction, coaching and supervision to build a high-performing team that delivers on business goals.

• 15+ years prior work experience in marketing with 5+ years leading a global team of direct reports
• Bachelor's degree in Marketing, Communications, Science, Engineering or Business
• Master's degree a strong plus
• Specific expertise in marketing life sciences and/or diagnostics in global markets desirable
• Experience supporting the development and execution of integrated marketing campaigns, including content strategy and analytics
• Understanding of the digital marketing technology landscape and best practices
• Working knowledge of marketing automation platforms and CRMs (i.e., Salesforce, Eloqua)
• Copywriting and editing a plus

• A self-starter with a see it/own it/do it mentality who can work both independently and with a team, be highly adaptable and flexible with an ability to change direction when needed and clearly communicate such change in a timely and visible fashion
• Capable of setting strategic vision, omni-channel approach for audience and/or therapeutic area
• Leading content and channel strategy & optimization with key stakeholders and business
• Leading an expanded scope of audiences, including emerging business areas
• Leading a team of direct reports while continuously guiding and developing talent
• Demonstrated success working within a global, matrixed team environment (eg. EMEA and APAC).
• Open to working across time zones
• You will be an organized, time and project manager to manage multiple tasks and deadlines
• You will have strong problem-solving skills, and a solid understanding of business and process excellence
• You'll consistently maintain a positive attitude, a sense of urgency and be ok navigating your teams through change
• You will have the ability to effectively support the orchestration of a cross-functional team to develop, execute and optimize integrated marketing campaigns.
• Additionally, you will have the ability to build an internal network and effectively interact with people at all levels; have solid presentation skills to influence and gain stakeholder buy-in.
• Excellent internal and external customer service skills, attention to detail and ability to be persistent while maintaining tact
• Demonstrated ability to plan, prioritize and follow up on multiple project tasks
• Demonstrated teamwork, communication (written and verbal), and organizational skills