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Labatt Breweries of Canada

Social Strategy Intern (2022)


About the Company

draftline YYZ (Toronto) is Labatt's in-house creative agency and part of the draftLine family across the world with offices in New York, Buenos Aires, London to name a few.
dratfLine is a first of its kind in-house creative engine powered by data & technology moving at the speed of popular culture. draftLine will also leverage consumer data and marketing technology to measure media and content performance in real time and ultimately personalize consumer digital experience at scale.
Our pillars are 3:
1.Cultural Relevance - it's not just about producing content faster and with more cost efficiency, it's about creating a positive impact by driving stronger engagement and cultural relevance with our consumers.

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2. Speed & Agility - engaging with consumers when it matters is just as important as our creative output.
3. Efficiency - We know that consumers use their social platforms for different reasons, so we want to create content on a platform by platform basis and really personalize at scale .
About Labatt
For more than 160 years, Labatt has created enduring bonds with consumers as they share memorable experiences while enjoying iconic brands like Alexander Keith's, Labatt Blue, Budweiser and Stella Artois.
Labatt employees share the dream of becoming the best, most profitable beer company in a better world with their Anheuser-Busch InBev colleagues worldwide. From Newfoundland to British Columbia, Labatt's 3,000 employees brew about 60 local and world-known beers. Anheuser-Busch InBev is the leading global brewer, managing a portfolio of more than 200 brands.
Labatt is one of Canada's most recognized brands and most respected corporations. We take responsibility for improving the world where we do business, and together we find ways of putting social responsibility into action. We're also committed to building a company for the long-term with a legacy to be proud of - for the people who work for us and with us; for future generations and the environment; and above all for our consumers.

Job Description

Internship details:
The draftLine Strategy Internship is an intensive 8-10 week program (or what your college or university requires) that attracts the brightest, most driven individuals who can take on challenging projects. As an intern, you would be exposed to all areas of our Marketing team including draftLine, insights, brand and connections. You'll be involved with brands including but not limited to Budweiser, Bud Light, Stella, Goose Island, and Corona. As a Strategy Intern, you will have exposure to key marketing leaders who lead our teams in elevating and deepening the consumer experience with our brands.
We are looking for candidates who are in it for the long-haul. This internship could lead you to an opportunity to join us full-time after you graduate into one of our full-time trainee programs.
This internship is located in Toronto, ON
As a Social Strategy Intern, you will:
You will part of the strategic team to for all always on content and supporting the social content insights mining and influence creative development of our big brand campaigns for Labatt owned brands:
  • Pulling data from all of our social measurement platforms
  • Assist in building reoccurring reports for our brands
  • Set up listening queries in measurement platforms
  • Trend hunt and flag opportunities to Social Insights Strategist
  • Pull historic trends for Social and Digital Strategists
  • Use multiple monitoring profiles across measurement tools
  • Collaborate with Social Insights Manager in the development of competitive benchmarks and track across platforms
  • Summarize key learning and highlights for various audiences across the organization

Job Qualifications

Internship Requirements:
  • You are in your 2 nd or 3 rd year Ad School, Bachelor's Degree College or University in a related field.
  • You have strengths both working independently as well as part of a team.
  • You consider yourself to be a self-starter with the ability to prioritize.
  • You thrive in a fast-paced environment and you are passionate to deliver results.
  • Social Media Savvy
  • Stronger creative thinker
  • Good communication and leadership skills
  • Good time management skills and able to work in fast paced environment.
  • Being proactive
  • Attention to detail and ability to multitask
Are You Up For The Challenge?

Job ID: Labatt-21009834
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Fitness Subsidies
    • HSA With Employer Contribution
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
  • Parental Benefits

    • Non-Birth Parent or Paternity Leave
    • Birth Parent or Maternity Leave
  • Office Life and Perks

    • Company Outings
    • Casual Dress
    • Happy Hours
  • Vacation and Time Off

    • Leave of Absence
    • Personal/Sick Days
    • Paid Holidays
    • Paid Vacation
  • Financial and Retirement

    • Relocation Assistance
    • Performance Bonus
    • Pension
  • Professional Development

    • Promote From Within
    • Shadowing Opportunities
    • Access to Online Courses
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program

Company Videos

Hear directly from employees about what it is like to work at Labatt Breweries of Canada.