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Labatt Breweries of Canada


Toronto, Canada

About the Company

draftline YYZ (Toronto) is Labatt's in-house creative agency and part of the draftLine family across the world with offices in New York, Buenos Aires, London to name a few.

dratfLine is a first of its kind in-house creative engine powered by data & technology moving at the speed of popular culture. draftLine will also leverage consumer data and marketing technology to measure media and content performance in real time and ultimately personalize consumer digital experience at scale.

Our pillars are 3:

  • Cultural Relevance - it's not just about producing content faster and with more cost efficiency, it's about creating a positive impact by driving stronger engagement and cultural relevance with our consumers.
  • Speed & Agility - engaging with consumers when it matters is just as important as our creative output.
  • Efficiency - We know that consumers use their social platforms for different reasons, so we want to create content on a platform by platform basis and really personalize at scale.
  • About Labatt

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    For more than 160 years, Labatt has created enduring bonds with consumers as they share memorable experiences while enjoying iconic brands like Alexander Keith's, Labatt Blue, Budweiser and Stella Artois.
    Labatt employees share the dream of becoming the best, most profitable beer company in a better world with their Anheuser-Busch InBev colleagues worldwide. From Newfoundland to British Columbia, Labatt's 3,000 employees brew about 60 local and world-known beers. Anheuser-Busch InBev is the leading global brewer, managing a portfolio of more than 200 brands.
    Labatt is one of Canada's most recognized brands and most respected corporations. We take responsibility for improving the world where we do business, and together we find ways of putting social responsibility into action. We're also committed to building a company for the long-term with a legacy to be proud of - for the people who work for us and with us; for future generations and the environment; and above all for our consumers

    Job Description

    Producer - Labatt draftLine
    The producer is a highly creative problem solver, great at liaising between brand teams and creatives to execute deliverables big and small, digital and otherwise, with exceptional quality and proficient speed. You must thrive in a fast-paced pressure environment and pride yourself in your ability to take ownership of your work and demonstrate strong abilities to effectively communicate between multiple groups, and show excitement to grow an agency from ground up. Here you will be able to build process and new ways of work, and be involved at laying the operational foundation of a key new component of Labatt.
    You are:
    • Not a "no" person. You're a let's figure this out problem-person
    • Great at relationships, organizing and able to push things along
    • Flexible, agile and can deal well with ambiguity
    • Creative, friendly and great to work with
    • Love project management tools and are always looking to streamline and enhance processes
    • Passionate about social and digital advertising and communication
    • Well versed in all areas of digital communications production (social, web, apps, video, imagery etc.)
    • A team player, great communicator, a leader and have a start-up/entrepreneurial mindset

    You will:
    • Participate in briefings to identify and document project scope including budgets, timelines and production needs
    • Work with the creative team and brand team (your pod) to define required deliverables to accomplish project and campaign tasks
    • Work with Pod lead of your projects on finance on all admin/billing/tracking for your projects
    • Translate and present specifications and project requirements to creative/ studio/ production teams
    • Create and manage resource schedules for production needs
    • Project financial reports and reconciliations
    This is a 1 year contract

    Job Qualifications

    Project Briefing-Production
    • You will be the main project lead from briefing to delivery for any projects requiring internal or external production.
    • Work with the creative teams to create storyboards, shot lists, mood boards, casting specs
    • Source and organize delivery for props
    • Manage timeline and any costs
    • Handle bids for external production partners
    • Create asset trackers for media delivery
    • Manage French translation or adaptions if needed
    • Submit invoices to finance if applicable
    • Submit to ASC/telecaster/regie if needed
    • Upload assets to digital asset management system

    You have:
    • University or college
    • A minimum of 4 years producer/project management experience
    • Experience using project management tools
    • Experience on 360/digital campaigns

    Job ID: Labatt-21010620
    Employment Type: Other

    Perks and Benefits

    • Health and Wellness

      • Fitness Subsidies
      • HSA With Employer Contribution
      • Health Insurance
      • Dental Insurance
      • Vision Insurance
      • Life Insurance
      • Short-Term Disability
      • Long-Term Disability
    • Parental Benefits

      • Non-Birth Parent or Paternity Leave
      • Birth Parent or Maternity Leave
    • Office Life and Perks

      • Company Outings
      • Casual Dress
      • Happy Hours
    • Vacation and Time Off

      • Leave of Absence
      • Personal/Sick Days
      • Paid Holidays
      • Paid Vacation
    • Financial and Retirement

      • Relocation Assistance
      • Performance Bonus
      • Pension
    • Professional Development

      • Promote From Within
      • Shadowing Opportunities
      • Access to Online Courses
    • Diversity and Inclusion

      • Diversity, Equity, and Inclusion Program

    Company Videos

    Hear directly from employees about what it is like to work at Labatt Breweries of Canada.