About the Company
draftline YYZ (Toronto) is Labatt's in-house creative agency and part of the draftLine family across the world with offices in New York, Buenos Aires, London to name a few.
dratfLine is a first of its kind in-house creative engine powered by data & technology moving at the speed of popular culture. draftLine will also leverage consumer data and marketing technology to measure media and content performance in real time and ultimately personalize consumer digital experience at scale.
Our pillars are 3:
1.Cultural Relevance - it's not just about producing content faster and with more cost efficiency, it's about creating a positive impact by driving stronger engagement and cultural relevance with our consumers.
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2. Speed & Agility - engaging with consumers when it matters is just as important as our creative output.
3. Efficiency - We know that consumers use their social platforms for different reasons, so we want to create content on a platform by platform basis and really personalize at scale .
About Labatt
For more than 160 years, Labatt has created enduring bonds with consumers as they share memorable experiences while enjoying iconic brands like Alexander Keith's, Labatt Blue, Budweiser and Stella Artois.
Labatt employees share the dream of becoming the best, most profitable beer company in a better world with their Anheuser-Busch InBev colleagues worldwide. From Newfoundland to British Columbia, Labatt's 3,000 employees brew about 60 local and world-known beers. Anheuser-Busch InBev is the leading global brewer, managing a portfolio of more than 200 brands.
Labatt is one of Canada's most recognized brands and most respected corporations. We take responsibility for improving the world where we do business, and together we find ways of putting social responsibility into action. We're also committed to building a company for the long-term with a legacy to be proud of - for the people who work for us and with us; for future generations and the environment; and above all for our consumers.
Job Description
Internship details:
Join a team of high energy creatives and work on a group of the most beloved brands in North America. DraftLine is searching for a Content Creator Intern that will support our ongoing needs for tailor-made content. You will be responsible for creating impactful and creative assets to support our various brand's social avenues and assisting our Photography Lead with shooting, prop purchasing and more. Your work will be engaged on social channels of brands of the calibre of Stella Artois, Corona, Budweiser and Michelob Ultra.
You will be collaborating with our talented Creative team and more so with our Photography Lead to develop the best Photography content in order to grow all our brands.
This internship is located in Toronto, ON
As a Content Creator Intern, you will:
- Act as a photographer, generating both studio and outdoor shoots for our social media channels including ideation, execution and retouching
- Work alongside our Art Directors and Copywriters to make pitched content come to life
- Create content for all of Labatt's brands Social channels
- Take co-ownership (our Producers and Photography Lead play a role on this) of studio management, organizing production budgets and sourcing of required materials and props
- draftLine already has a fully equipped photo-video studio
Job Qualifications
Must Have's:
- Photography examples, showing range (for example: in studio, artificial light, outdoor, natural light
- Basic knowledge of Photoshop, Lightroom, VSCO (or related image editing platforms)
- Basic understanding of studio lighting and equipment
- Basic digital imaging and retouching skills
Nice to Have's:
- Basic video editing skills
- Basic knowledge of Premier, Final Cut Pro and/or any other photo-colour retouching software
Are You Up For The Challenge?