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Labatt Breweries of Canada

Community Manager

Toronto, Canada

About the Company

draftline YYZ (Toronto) is Labatt's in-house creative agency and part of the draftLine family across the world with offices in New York, Buenos Aires, London to name a few. dratfLine is a first of its kind in-house creative engine powered by data & technology moving at the speed of popular culture. draftLine will also leverage consumer data and marketing technology to measure media and content performance in real time and ultimately personalize consumer digital experience at scale.
Our 3 pillars are:

  • Cultural Relevance - it's not just about producing content faster and with more cost efficiency, it's about creating a positive impact by driving stronger engagement and cultural relevance with our consumers.
  • Speed & Agility - engaging with consumers when it matters is just as important as our creative output.
  • Efficiency - We know that consumers use their social platforms for different reasons, so we want to create content on a platform by platform basis and really personalize at scale.
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    Job Description

    The Community Manager is responsible for the day-to-day management of the social media accounts for a number of our priority brands. They will be responsible for the daily monitoring of the channels, consumer responses, daily measurement tracking, and be the online voice of a group of our brands.
    They need to be a highly creative problem solver, adept at liaising between brand teams and draftLine creatives to execute key strategic deliverables with exceptional quality and speed. This person must be able to work in fast-paced environment, with the ability to take ownership of their work and demonstrate strong abilities to effectively communicate between multiple groups.

    The Community Manager works within the Strategic pillar of draftLine, along with the Strategy Lead, Social Insights Manager, and a group of Community Managers. This team is tasked with mining data and insights for both in the moment as well as long-lead cultural moments, and transforming them into rich consumer insights.

    • Work with creative and strategic team in the creation of original and dynamic content for several social platforms according to the strategies implemented for each brand within portfolio
    • Conduct social media monitoring on a daily basis
    • Daily monitor conversations, and proactively highlight opportunities for deeper engagement and interaction
    • Suggest and implement various innovative marketing strategies that will resonate with consumers
    • Develop content publication calendars in conjunction with other Community Managers
    • Collaborate on regular performance reporting, providing perspective on nuances of results
    • Manage crisis situations quickly and effectively on different social platforms

    Job Qualifications

    Mandatory Qualifications
    • Bachelor's Degree or higher
    • 1-2 years of experience at an agency or in marketing, ideally in a community management and/or social media marketing role
    • Experience building brands on social media - a proven track record building accounts and driving engagement with users
    • In-depth knowledge of social media platforms, including but not limited to: Facebook, Instagram, Twitter, TikTok, Snapchat, and Pinterest
    Preferred Qualifications
    • Digital marketing credentials (Facebook Blueprint, Google Adwords, etc.)
    • Experience with social media scheduling tools (Sprinklr, Hootsuite, etc.)
    • Experience with social listening platforms (Crimson Hexagon, Brandwatch, etc

    Job ID: Labatt-21008844
    Employment Type: Other

    Perks and Benefits

    • Health and Wellness

      • Fitness Subsidies
      • HSA With Employer Contribution
      • Health Insurance
      • Dental Insurance
      • Vision Insurance
      • Life Insurance
      • Short-Term Disability
      • Long-Term Disability
    • Parental Benefits

      • Non-Birth Parent or Paternity Leave
      • Birth Parent or Maternity Leave
    • Office Life and Perks

      • Company Outings
      • Casual Dress
      • Happy Hours
    • Vacation and Time Off

      • Leave of Absence
      • Personal/Sick Days
      • Paid Holidays
      • Paid Vacation
    • Financial and Retirement

      • Relocation Assistance
      • Performance Bonus
      • Pension
    • Professional Development

      • Promote From Within
      • Shadowing Opportunities
      • Access to Online Courses
    • Diversity and Inclusion

      • Diversity, Equity, and Inclusion Program

    Company Videos

    Hear directly from employees about what it is like to work at Labatt Breweries of Canada.