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Labatt Breweries of Canada

Associate Creative Director

Toronto, Canada

About the Company

About Labatt
For more than 160 years, Labatt has created enduring bonds with consumers as they share memorable experiences while enjoying iconic brands like Alexander Keith's, Labatt Blue, Budweiser and Stella Artois.
Labatt employees share the dream of becoming the best, most profitable beer company in a better world with their Anheuser-Busch InBev colleagues worldwide. From Newfoundland to British Columbia, Labatt's 3,000 employees brew about 60 local and world-known beers. Anheuser-Busch InBev is the leading global brewer, managing a portfolio of more than 200 brands.
Labatt is one of Canada's most recognized brands and most respected corporations. We take responsibility for improving the world where we do business, and together we find ways of putting social responsibility into action. We're also committed to building a company for the long-term with a legacy to be proud of - for the people who work for us and with us; for future generations and the environment; and above all for our consumers.

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Job Description

What is draftLine?
draftline YYZ (Toronto) is Labatt's in-house creative agency and part of the draftLine family across the world with offices in New York, Buenos Aires, London to name a few. Labatt Canada is the proud brewer of Budweiser, Bud Light, Goose Island, Alexander Keith, Corona, Stella Artois, etc.
dratfLine is a first of its kind in-house creative engine powered by data & technology moving at the speed of popular culture. draftLine will also leverage consumer data and marketing technology to measure media and content performance in real time and ultimately personalize consumer digital experience at scale
Our pillars are 3:
  • Cultural Relevance - it's not just about producing content faster and with more cost efficiency, it's about creating a positive impact by driving stronger engagement and cultural relevance with our consumers.
  • Speed & Agility - engaging with consumers when it matters is just as important as our creative output.
  • Efficiency - We know that consumers use their social platforms for different reasons, so we want to create content on a platform by platform basis and really personalize at scale.
The Role:
  • Reporting into the Executive Creative Director, liaise with him in leading portfolio of brands.
  • Work with a Creative and design team to lead ideation for campaigns.
  • Work on digital, experiential, social, video and traditional campaigns.
  • Work directly with the brand team to own the brand's look/feel on multiple platforms - less as a creative supplier and more as a co-owner of the brand.
  • Supervise and lead all creative staff within portfolio of brands
  • Work with strategy and account team as well as brands to ensure clear creative strategies
  • Oversee creative pitches
  • Review and approve designs, artwork, photography, and graphics developed by other staff members
  • Lead and responsible for the professional development of a team of creatives and designers

Job Qualifications

  • 6+ Years Relevant Experience
  • Exceptional writing experience with a portfolio that reflects experience
  • 3-4 Years Experience in Supervising Role - mentoring and managing creatives
  • Good communication skills
  • Good leadership skills
  • Good time management skills and able to work in fast paced environment
  • In-House Studio Experience a plus

Job ID: Labatt-21010622
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Fitness Subsidies
    • HSA With Employer Contribution
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
  • Parental Benefits

    • Non-Birth Parent or Paternity Leave
    • Birth Parent or Maternity Leave
  • Office Life and Perks

    • Company Outings
    • Casual Dress
    • Happy Hours
  • Vacation and Time Off

    • Leave of Absence
    • Personal/Sick Days
    • Paid Holidays
    • Paid Vacation
  • Financial and Retirement

    • Relocation Assistance
    • Performance Bonus
    • Pension
  • Professional Development

    • Promote From Within
    • Shadowing Opportunities
    • Access to Online Courses
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program

Company Videos

Hear directly from employees about what it is like to work at Labatt Breweries of Canada.