Associate Director, Content - The Kyndryl Institute

Who We Are

At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward - always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

The Role

Are you passionate about shaping compelling stories and driving real business impact through thought leadership content? We're looking for an Associate Director, Content to help define and elevate the voice of The Kyndryl Institute.

In this role, you'll partner closely with our Editorial and Production Lead and VP of Marketing to craft and execute a content strategy that inspires action and positions Kyndryl as a leader in the market. You'll lead the creation of high-quality, persona-driven content-including long-form articles and multimedia projects-always with a sharp eye for unique angles, storytelling, and editorial standards.

A core part of your role will be conducting interviews with internal and external experts and translating those conversations into compelling, business-aligned content for a broad C-Suite commercial audience. You will be accountable for researching, developing, and writing pieces that showcase original perspectives and deep industry insights.

Collaboration is at the heart of this role. You'll support the Editorial and Production Lead to ensure all content is timely, relevant, and aligned with The Kyndryl Institute's goals. You'll work hand-in-hand with wider Marketing, Corporate Affairs, Consult, and external partners; contribute to campaign integration; and champion quality standards. You will also contribute to the evolution of video and multimedia strategy-drafting scripts, reviewing content, and partnering with production teams.

• Support the Editorial Lead to ensure all content is compelling, timely, and business-aligned;
• Develop and execute content strategies in partnership with the Editorial Lead and VP Marketing;
• Lead the creation of long-form articles, thought leadership pieces, and multimedia assets for The Kyndryl Institute;
• Conduct interviews with subject matter experts and turn their insights into original, high-quality content;
• Research relevant topics, write contributor briefs, and guide others in developing content;
• Act as a champion for quality and brand standards, working closely with Marketing, Corporate Affairs, and Consult teams;
• Measure and report on content effectiveness; make recommendations to improve reach and engagement;
• Contribute to the evolution of video and multimedia strategy, including drafting scripts and providing editorial review;
• Support integration of Institute content into multichannel campaigns, maintaining the Institute's independent voice;
• Serve as an ambassador for The Kyndryl Institute internally and externally;
• Manage agencies, freelancers, and project work as required;
• Occasionally support broader Kyndryl Consult initiatives.

• Has 8+ years' experience in content creation, editorial, or journalism (technology or consulting sector experience a plus);
• Has demonstrable experience conducting interviews and turning them into high-quality written content;
• Is adept at synthesizing complex inputs into clear, engaging, and actionable content for senior audiences;
• Thrives in collaborative environments and enjoys working cross-functionally with a diverse set of stakeholders;
• Brings strong research and editorial skills, always looking for interesting angles and unique perspectives;
• Has experience developing content strategies, writing contributor briefs, and maintaining high editorial standards;
• Is comfortable managing multiple projects and priorities in a fast-paced setting;
• Demonstrates a growth mindset, with a focus on continuous improvement and impact.

• Journalistic background or agency experience
• Experience with multimedia and video strategy
• Experience across technology or professional services sectors