Merchandising eCommerce Business Manager

JOB DESCRIPTION

Responsible for managing products online from setup through the time it is served to the customer. Lead and influences promotional strategy and marketing components to drive revenue. Execute growth/corporate initiatives related to the digital merchandise business across the enterprise. Drive revenue for several categories online and partners with the experience team to ensure categories are served up in the right way to drive conversion. Manage a team of associates to achieve digital objectives. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.

RESPONSIBILITIES

- Manage the Product, Price, Promotions, Placement and Marketing of a set of categories that are displayed digitally across Kroger dot com modalities
- Create effective and innovative online merchandising strategies to drive total category sales and profitability in partnership with Merchandising
- Drive the assortment strategy for a set of categories to achieve online sales, merchandising margin and gross profit goals across all digital modalities
- Influence cross-functional business leaders in establishing business objectives and goals specific to Omnichannel
- Drive decisions utilizing data to get ahead of trends across all landscapes and apply knowledge to drive conversion growth
- Partner with marketing to activate marketing plans as well as develop Omnichannel supporting campaigns to drive awareness and conversion
- Lead promotional plans for a set of categories to activate and unlock key campaigns that drive traffic, conversion an AOV improvements
- Partner with merchant groups to activate all significant product launches with the necessary supporting marketing and web specific activities
- Lead strategic conversations on category positions and present products within the online store to drive traffic, conversion, and average order value driving a cohesive strategy supporting category missions and simplifying customers online experience for the category
- Manage lifecycle of assortment of the digital shelf for a set of categories from strategy to item set-up, sell down strategies, buy plans and rationalization of an item
- Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
- Travel 25% of the time between Boca Raton and General Office locations
- Must be able to perform the essential job functions of this position with or without reasonable accommodation

QUALIFICATIONS

Minimum
- Bachelor's Degree or equivalent specializing in Merchandising and/or management or a related discipline
- 10+ years of merchandising experience
- Proven ability to balance long-range, strategic leadership approach with near-term, detailed, day-to-day operational imperatives
- Effective oral and written communication skills including formal presentation
- Proven ability to bring resolution under challenging circumstances
- Proficient in Microsoft Office
- Strong organization and multi-tasking skills
- Ability to achieve objectives through others

Desired
- 3+ years experience in the head merchant role