CORP MARKETING/DIGITAL COMMUNICATION SPECIALIST I
JOB DESCRIPTION
Responsible for performing activities associated with planning and execution of email and mobile messaging. Partner with Campaign Management to activate digital communications with a heavy emphasis on personalized and dynamic content and refined customer segments. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.
RESPONSIBILITIES
- Perform day-to-day email marketing activities including but not limited to, drafting creative briefs, testing, QA, and performance
- Work with Digital Communications Manager (Planning and Execution) to schedule all emails
- Work with Campaign Managers on creative briefs using industry best practices and learnings from Kroger's email performance
- Utilize various workflow management systems to approve and deliver all necessary assets to Digital Communications Developers for coding
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- Interface with targeting teams to ensure proper lists and validate audience size
- Serve as ongoing resource for Campaign Managers and Creative Services to ensure optimal output and efficient processes
- Use data and insights to evaluate effectiveness of digital communications
- Share digital communications best practices and processes with various stakeholders
- Must be able to perform the essential job functions of this position with or without reasonable accommodation
QUALIFICATIONS
Minimum
- Any experience using Adobe Analytics
- 2+ years hands-on experience in outbound e-mail marketing
- Thorough knowledge of CAN SPAM Act
- Highly organized with exceptional attention to detail
- Strong workflow management experience and ability to balance multiple projects with tight timelines
Desired
- Bachelor's Degree Marketing, Business or related area
- Any Digital communications experience with multi-channel retailer
- Any experience using marketing cloud solution (e.g. SalesForce)
- Any experience working on complex email campaigns
- Success working in fast-paced environment with ability to identify resources needed and reprioritize project tasks while meeting deadlines and goals
ABOUT US
From one tiny Cincinnati grocery store more than a century ago, we've grown into what today is the nation's largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America's grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all.
Here, people matter. That's why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you're caring, purpose-driven and hungry to learn, your potential is unlimited.
Whether you're seeking a part-time position or a new career path, we've got a fresh opportunity for you. Apply today to become part of our Kroger family!
What you'll receive from us:
The Kroger Family of Companies offers comprehensive benefits to support your Associate Well-Being, including Physical, Emotional, Financial and more. We'll help you thrive, with access to:
- A wide range of healthcare coverage, including affordable, comprehensive medical, dental, vision and prescription coverage, through company plans or collective bargaining agreement plans.
- Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay based on eligibility and length of service.
- Emotional and financial support with free counseling through our Employee Assistance Program and free, confidential financial tools and coaching with Goldman Sachs Ayco.
- Valuable associate discounts on purchases, including food, travel, technology and so much more.
- Up to $21,000 in tuition reimbursement over your career, through our industry-leading Continuing Education program.
- Vast potential for growth, through an abundance of industry-leading training programs and diverse career pathways.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Mental Health Benefits
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
- 401(K)
- Pension
- Financial Counseling
Professional Development
- Leadership Training Program
- Tuition Reimbursement
- Promote From Within
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
Company Videos
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