CORP MARKETING/BRAND MANAGER
JOB DESCRIPTION
Responsible for the development and implementation of campaigns and always-on marketing to drive Kroger's eCommerce business across various modalities (i.e., pick-up, ship-to-home, delivery) in addition to new eCommerce initiatives. Work directly with Kroger's eCommerce team to support plans and business priorities. Be part of an agile working team across all areas of marketing disciplines to drive full-funnel performance and be responsible for high-velocity testing and ongoing optimization to deliver on key measures. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.
RESPONSIBILITIES
- Develop audience-based marketing plans to grow Kroger's eCommerce business, including a mix of marketing campaigns and always-on tactics across paid search, display, social media, email, mobile messaging, as well as traditional media channels such as TV, radio and OOH
- Work within Marketing eCommerce team to continuously optimize how budgets are used across team to deliver strongest ROI
- Write all eCommerce performance marketing briefs
- Partner with project managers and channel owners on agile working team to ensure plans are implemented, from targeting to creative assets to deployment
- Manage high-velocity, rapid testing plans, which includes working with entire eCommerce Marketing team to run ongoing a/b and multivariate testing
- Utilize customers insights and performance results to continuously optimize for performance
- Partner with Digital Experience team to ensure Marketing and Site Experience plans are aligned to drive increased conversion
- Socialize performance results across teams
- Keep abreast of industry best practices and competitive landscape to proactively improve marketing plans
- Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
- Must be able to perform the essential job functions of this position with or without reasonable accommodation
QUALIFICATIONS
Minimum
- 6+ years of brand marketing experience
- Any experience using Adobe Analytics and/or Google analytics and Tableau
- 6+ years of experience focused on eCommerce marketing with majority of experience in B2C
- 7+ years in a digital marketing role with relevant and progressive experience
- Customer-obsessed focus with expertise in end-to-end user experience
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- Highly organized, strong attention to detail and outstanding time management skills
- Ability to multi-task, problem-solve and effectively communicate in a challenging, fast-paced environment
- Strong analytical and quantitative capability to determine program effectiveness, ROI, etc.
- Advanced understanding of the digital marketing landscape including email, mobile messaging, affiliate, search, display and social
- Entrepreneurial mindset with outstanding business acumen and a proven ability to manage and generate new business with an eye on ROI performance & profitability
Desired
- Bachelor's Degree marketing, business management, or related field
- Any experience running a/b and multivariate testing and wiring learnings into business as usual
- Any experience successfully working in a highly matrixed environment
- Any Agile methodology experience
- 3+ years of experience working for an omnichannel retailer strongly desired
- History of delivering plans on-time and on-budget
- Prior record of meeting and/or exceeding eCommerce goals
ABOUT US
From one tiny Cincinnati grocery store more than a century ago, we've grown into what today is the nation's largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America's grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all.
Here, people matter. That's why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you're caring, purpose-driven and hungry to learn, your potential is unlimited.
Whether you're seeking a part-time position or a new career path, we've got a fresh opportunity for you. Apply today to become part of our Kroger family!
What you'll receive from us:
The Kroger Family of Companies offers comprehensive benefits to support your Associate Well-Being, including Physical, Emotional, Financial and more. We'll help you thrive, with access to:
- A wide range of healthcare coverage, including affordable, comprehensive medical, dental, vision and prescription coverage, through company plans or collective bargaining agreement plans.
- Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay based on eligibility and length of service.
- Emotional and financial support with free counseling through our Employee Assistance Program and free, confidential financial tools and coaching with Goldman Sachs Ayco.
- Valuable associate discounts on purchases, including food, travel, technology and so much more.
- Up to $21,000 in tuition reimbursement over your career, through our industry-leading Continuing Education program.
- Vast potential for growth, through an abundance of industry-leading training programs and diverse career pathways.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Mental Health Benefits
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
- 401(K)
- Pension
- Financial Counseling
Professional Development
- Leadership Training Program
- Tuition Reimbursement
- Promote From Within
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
Company Videos
Hear directly from employees about what it is like to work at Kroger.