Digital Campaign Manager

Overview

Konica Minolta is seeking a motivated and experienced Marketing Campaign Manager to join our Revenue Generation Marketing team. In this exciting position, you will own strategic planning and campaign execution to build a lead generation pipeline, improve conversion rates, and ultimately generate profitable revenue for our business!

You are a self-motivated, team-player, who balances strategic thinking with results-driven execution and is passionate about building and orchestrating integrated campaigns to drive customer and prospect engagement.

You excel in collaborating across the organization and working with SMEs to distill our ideal customer profile, value proposition, and approach for each target audience, and you have a proven track record of designing and implementing highly successful demand generation initiatives with B2B.

Responsibilities

• Develop and implement highly impactful integrated marketing campaigns across various channels that drive lead generation and revenue growth to meet business goals and objectives.
• Work closely with cross-functional teams, including business unit leadership, sales, and other stakeholders.
• Research target markets, competitors, and industry trends; analyze customer behavior and trends, and identify growth opportunities
• Collect and utilize voice of customer and market insights to improve our understanding of the buyer's journey and to inform positioning, messaging, approach, and rapid growth strategies.
• Provide direction and contribute to content development, campaign flow automation and setup, and reporting requirements.
• Work with reporting teams to identify insights and quickly and adjust strategy based on data-driven analysis.
• Experiment with new channels, tactics, and messaging to continuously improve performance.
• Have a strong voice in communicating and asking questions internally and externally in order to improve our messaging, approach, and overall ability to successfully reach our target audience.
• Project manage deliverables with internal teams and external vendors, overseeing operational aspects of the campaign workflow including timelines and content development.
• Develop and manage the campaign budget based on initial objectives and ROI expectations, ensuring efficient allocation of resources.
• Monitor and analyze program results, measure program success, and provide regular reports and insights to stakeholders, highlighting key metrics, ROI, and recommendations for improvement.
• Stay up-to-date with digital marketing best practices and emerging trends.
• Effectively communicate the campaign strategy and results to senior management.

Qualifications

• Minimum 7 years' experience in high-tech B2B demand generation, campaign development and management.
• Bachelor's degree (or equivalent experience) in Business, Marketing, Communications, or related field.
• Understanding of B2B marketing attribution and strong ability to utilize data and metrics to inform decision-making and measure campaign effectiveness.
• Proficiency in leveraging marketing automation and CRM tools to track, measure, and report on campaign performance.
• Familiarity with Google Analytics and Google AdWords is preferred.

• Deep understanding of the marketing and sales funnels, with a track record of building nurture campaigns across various stages of the buyer's journey.
• Strong analytical expertise to set measurable goals, calculate ROI, and evaluate campaign effectiveness.
• Demonstrated ability to manage competing priorities on complex projects and collaborate with cross functional teams.
• Ability to balance flexibility in adjusting to changing business priorities with the need to maintain focus on the big picture / longer-term goals.
• Proactive, innovative, and curious in finding new ways to market to target audiences; willing to take calculated risks and learn without fear of failure.
• Ability to build and deliver presentations and communicate with executive stakeholders
• Excellent planning, organizational, and problem-solving skills to coordinate multiple activities and to adapt to unexpected requests in a collaborative environment.
• Ability to work independently and as part of a team in a fast-paced environment.

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About Us

Konica Minolta Business Solutions' (Konica Minolta) journey started more than 150 years ago, with a vision to see and do things differently. The company partners with clients to Give Shape to Ideas by supporting their digital transformation through its expansive Intelligent Connected Workplace portfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. 2025 marks Konica Minolta's 20th anniversary in production print, for which it celebrates "20 Years of Excellence, Innovation and Impact," and continues to lead the way in digital commercial printing. This year also commemorates 20 years of Konica Minolta's bizhub brand. Over the past two decades, the bizhub series has revolutionized office technology and redefined how businesses operate. It has continuously evolved to meet the needs of modern workplaces, fueled by advances in technology and a commitment to innovation. Konica Minolta is proud to be ranked on the Forbes 2025 America's Best Large Employers list, included on CRN's MSP 500 list numerous times; recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for eighteen consecutive years and presented with Keypoint Intelligence's BLI 2025 and 2021 A3 Line of The Year and BLI 2021-2023 Most Color Consistent A3 Brand Awards for its bizhub One i-Series. For more information, please visit Konica Minolta online and follow it on Facebook, YouTube, LinkedIn and Twitter.

Konica Minolta operates on a North American Shared Services model, which aligns cross-border priorities and enhances delivery to its field organization. This combines service functions in the U.S. and Canada, ultimately providing more resources to support areas such as sales administration, logistics and supply chain, marketing, product planning, finance, IT, HR and legal.

Au sujet de Konica Minolta

Solutions d'affaires Konica Minolta (Konica Minolta) a entamé son parcours il y a plus de 150 ans, avec la volonté de voir et de faire les choses autrement. Elle fait équipe avec ses clients pour donner forme à leurs idées en appuyant leur transformation numérique grâce à un riche portefeuille de solutions pour un milieu de travail connecté et futé. Parmi ses technologies d'affaires, on retrouve des services de TI, la gestion intelligente de l'information, des solutions de sécurité vidéo et des services d'impression gérés ainsi que des technologies de bureau et des solutions d'impression industrielle et commerciale. L'année 2025 marque le 20e anniversaire de l'entrée de Konica Minolta dans le marché de l'impression de production; l'entreprise souligne « 20 années d'excellence, d'innovation et de résultats » tout en continuant d'être une figure de proue dans l'impression numérique commerciale. C'est aussi l'année où la marque bizhub de Konica Minolta célèbre ses 20 ans, au cours desquels la gamme a révolutionné la technologie de bureau, redéfini les processus des entreprises, et évolué continuellement pour répondre aux besoins des milieux de travail modernes, mue par les avancées technologiques et la volonté d'innover. Konica Minolta est fière de faire partie du palmarès 2025 des meilleurs grands employeurs d'Amérique de Forbes, d'avoir figuré à plusieurs reprises au palmarès CRN des 500 fournisseurs de services gérés, d'avoir été nommée la marque numéro un en matière de fidélité des clients sur le marché des appareils de bureau multifonctions par Brand Keys pendant 18 années consécutives, et de s'être vue décerner les prix BLI « A3 Line of the Year » 2021 et 2025 et « Most Colour Consistent A3 Brand » 2021-2023 de Keypoint Intelligence pour sa gamme bizhub One i-Series. Pour en savoir plus, rendez-vous sur le site de Konica Minolta et suivez l'entreprise sur Facebook, YouTube, LinkedIn et Twitter.

Konica Minolta fonctionne selon un modèle de services partagés nord-américain qui permet d'harmoniser les priorités transfrontalières et d'améliorer la prestation de services aux organisations opérationnelles. Le modèle combine des fonctions de service américaine et canadienne afin d'offrir davantage de ressources aux services de soutien comme l'administration des ventes, la logistique et la chaîne d'approvisionnement, le marketing, la planification des produits, la finance, les TI, les RH et les services juridiques.

EOE Statement

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.

Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer.

Solutions d'affaires Konica Minolta (Canada) Ltée. est un employeur d'opportunité égale.

Client-provided location(s): Mahwah, NJ

Job ID: Konica_Minoltaus-11612

Employment Type: FULL_TIME

Posted: 2025-09-11T23:49:14