BUSINESS IMPACT STATEMENT The Senior Search Engine Optimization Coordinator is responsible for driving organic search traffic and improving SEO performance. This will be achieved through a combination of SEO analysis, content creation, keyword research and collaboration with teams across the organization. The Senior Search Engine Optimization Coordinator will lead aspects of the SEO team's day-to-day operations and manage relationships with key business partners and vendors.
ACCOUNTABILITIES
SEO RESEARCH AND OPTIMIZATION
- Responsible for measuring, reporting and evaluating SEO performance for internal stakeholders.
- Analyze keyword trends and performance data to identify SEO optimization opportunities.
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- Create keyword-rich content that meets SEO best practices while providing an excellent customer experience across Kohls.com on product pages, catalog pages, blog posts, page titles, and internal linking sections
- Perform frequent content audits and refreshes to keep SEO content on Kohls.com relevant and strategically impactful.
- Work within existing workflows to effectively prioritize, execute and track optimizations.
- Lead critical efforts with external partners and vendors and act as the main point of contact.
- Head special projects and initiatives such as local SEO, store information and profile management, cross functional collaboration and data governance.
QUALIFICATIONS
Required
- 3-4 years SEO experience, with demonstrated success in content creation
- Ecommerce experience is preferred
- Strong written and verbal communication skills
- Ability to organize and prioritize tasks independently
- Problem solving and analytical skills
- Bachelor's Degree is preferred
- Working knowledge of website analysis using a variety of analytics tools including Google Search Console, BrightEdge ScreamingFrog and more
- Intermediate or advanced knowledge of Google Sheets or Excel and the ability to manipulate and analyze large datasets.
- Proficiency with Google suite (Gmail, Google Slides, Docs, Drive, etc)