BUSINESS IMPACT STATEMENT Coordinates projects that drive marketing technology capabilities, operational efficiencies and continually improve processes to support marketing growth strategies and operations for Kohl's, with a focus on creating and & building out in-platform content architecture strategy.
ACCOUNTABILITIES
DRIVE CONTENT ARCHITECTURE STRATEGY AND REFINEMENT
- Drives practice of intelligent content through creation & build-out of in-platform content architecture strategy and content models so content is able to be utilized effectively, efficiency, and drive desired outcomes
- Evaluates existing content processes and identifies opportunities for improvement, documents requirements, and implements solutions to optimize
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- Documents business opportunities from stakeholders and subject matter experts for new technology initiatives; guide stakeholders through strategic capability conversations
- Supports Marketing Technology Manager and stakeholders with development of business cases and roadmaps
- Supports Marketing Technology Manager in managing vendor relationships ensuring documentation is created and maintained and milestones are met
- Ensures technology initiatives are executed to incorporate marketing business needs and constraints
- Proactively and seamlessly navigates ambiguity with new customer/associate facing initiatives
- Identify workflow process improvements and recommend innovative solutions to drive the business forward
- Create process related documentation
- Coordinate process implementation through communication protocols and change management
- Support standards and guide planning approach for the team and ensure follow-through
- Monitor participation and end user adoption to support compliance
- Independently coordinate medium and large projects and effectively communicate with appropriate stakeholders
- Partner with leaders to develop project approach and communicate recommendations to move project decisions forward
- Develop, document and maintain a project schedule that aligns cross-functional business functions milestones
- Identify project issues and recommend alternative and/or strategic solutions to drive the business forward
- Create and deliver proactive and objective communication
- Builds cross-functional partnerships and alignment across Kohl's
- Communicates standards to meet deadlines and prioritization needs
- Partners with stakeholders to receive status updates on the progression of deliverables that impact MarCap initiatives
REQUIRED
- 3+ years relevant experience including hands-on experience working within a Marketing Technology platform
- Bachelor's degree
- Experience leading large content-oriented migrations, such as DAM, CMS, or DXP
- Basic understanding of development processes
- Strong verbal and written communication skills
- Ability to work independently and as a part of a team effectively with others
- Self starter with the ability to prioritize
- Ability to independently and effectively lead meetings and track project progress
- Detail-oriented in context of a fast-paced environment
- Bachelor's Degree in Communication, Technical Communication, Digital Marketing, or Computer Science
- Strong understanding of how intelligent and modular content drives successful digital marketing
- Marketing technology related experience
- Experience in retail and/or marketing environment
- Experience utilizing standards to drive process improvement
- Group facilitation experience