Coordinator, Influencer Marketing

This role is based at our New York Design Office. You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

In this role, you will support the execution of Kohl's influencer efforts, support paid and organic social campaigns to drive sales and traffic and garner ongoing press and engagement for Kohl's.

What You'll Do

• Support influencer and talent-led content and strategies, incorporating data-driven insights, relevant social trends, and channel best practices
• Act as an internal subject matter expert for influencer strategy, including regularly reporting on results and opportunities to a range of internal stakeholders
• Build and maintain internal and agency relationships to effectively collaborate across the organization to execute influencer programs and activations that align with brand strategies and annual marketing plans
• Maintain a pulse on new and emerging creator trends and platform testing, learning, and experimenting in ways that feel authentic to the brand
• Collaborate with internal partners to ensure influencer activations work across the marketing funnel
• Support execution across best-in-class influencer/partner programs, brand campaigns, gifting and events
• Develop creator briefs, plans, recaps and reports, and leverage learning to optimize and improve content and performance
• Support press, experiential, social content and engagement teams
• Additional tasks may be assigned

• Bachelor's Degree in Brand Marketing, Social Media, Public Relations, Journalism, Communications, Experiential Marketing, or other applicable areas of study
• Minimum of 1-3 years of experience in social media strategy, influencer marketing, consumer public relations, and/or experiential marketing
• Understanding of the retail and/or corporate environment

• Experience working with different social media spaces (Facebook, X/Twitter, Pinterest, Instagram, Snapchat, TikTok, YouTube, Threads)
• Experience working with various social media dashboards and monitoring tools (e.g., Sprout Social, Sprinklr, Khoros, HootSuite, Brandwatch, Talkwalker, Meltwater, Netbase, etc.)
• Experience working with/for agencies