Senior Programmatic & Addressable Strategy manager

General information

Agency: Matterkind

Function: Addressable Strategy

Location: Sathorn, Thailand

Job Ref#: 17554

Description & Requirements

Position Summary

• Has accountability for the performance and business results of multiple client accounts; leads account decisions, strategies and thought leadership, budget spending and staffing for region
• Tactically manages multiple teams of subordinate managers; has responsibility for hiring, performance appraisals, coaching and career development
• Establishes and monitors standards, processes, and communications; develops departmental plans, business, and/or organizational priorities
• Decisions are guided by client objectives
• Influences others internally and externally, including senior members of the account

Key Responsibilities

• Owns full IPG relationships for clients across all lines of business. Serves as the first point of escalation in client issues
• Approves vendor selections and scopes. Oversees the team meeting with vendors; brings own expertise to vendor selection. Negotiates with vendors to ensure best pricing and terms
• Provides thought leadership to account team on tech selection, campaign architecture, audience strategies, and optimization approach. Serves as primary point of contact for assigned clients. Accountable for the success of cross-channel addressable client campaigns. (CM)
• Partner with the CM to ensure relevant strategies are implemented and ensure campaigns are meeting/exceeding client goals (AS)
• Organizes and presents reporting for internal leadership, agency partners, and clients (e.g., quarterly account reviews, campaign wrap-ups and case studies)
• Provides proactive contribution to clients' business growth by identifying new business opportunities. Develops long-term solutions for clients including custom data management solutions and data solutions

Desired Skills & Experience

• Limited experience: understands general rules to perform tasks
• Has gained prior experience in actual situations to recognize recurring meaningful components
• Applies a solid foundation to varying situations
• Applies advanced knowledge and perceives deviations from the normal pattern
• Transcends reliance on rules, guidelines, and maxims; intuitive grasp of situations based on deep, tacit understanding
• Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions
• Managing existing business relationships, partnerships, and alliances internally and externally
• Focuses on developing, coaching, and mentoring to enable others to improve performance and to reach their full potential
• Assesses and ranks issues and tasks in order of importance for taking action
• Knowledge of technology or measurement ad tech solutions, including platforms
• Seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities)

About Us

Matterkind connects people to what matters - connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation.
In a fragmented media landscape, Matterkind leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients.
Matterkind operates in over 70 markets worldwide.
Visit www.weareMatterkind.com to find out more about us.