Product & Solutions Lead

At the intersection of product and implementation, the senior manager will work with the Matterkind Business Head, to lead the creation & roll-out of products and procedures that are in-line with our company vision, as well as meeting the needs of the future. In collaboration with the Matterkind Activation and Agency teams, you'll innovate and refine our programmatic products, offerings & supply quality to enable best-in-class Programmatic activation for both local and regional clients from our Mediabrands agency partners at UM and Initiative.

The Senior Manager will be responsible for producing collateral that aims to educate internal and external teams including, where necessary, directly to clients with the goal of driving incremental revenue through cross-selling and upselling. You are well organized and can manage multiple projects at once, work autonomously or collaboratively depending on the project requirements. You'll develop and implement an engagement framework with programmatic activation teams and agency partners to drive effective product adoption and innovation.

In some specific terms, you'll

• Drive Innovation, lead test & learns, scope new ad-tech partners to extend Matterkind's Programmatic capabilities and enrich our Matterkind Labs offerings (Innovation Sandbox)

• Set up, monitor, and optimize inventory on various supply platforms, i.e., SSP and curation platforms.

• Utilize various 3rd party technologies to assess and manage supply path health and delivery (DSP, SSP, 3rd party verification)

• Assist in outreach to publishers and ad-tech partners (onboarding, QA, troubleshooting, optimizations, negotiation, legal)

• Participate in the evaluation of new publishers and marketplace offerings.

• Provide POVs on emerging ad-tech trends, new technologies & developments, product betas.

• Report on revenue impact of engagement framework or product adoption to Matterkind management team

• Work with analytics team to pipe accurate demand-side platform campaign data into dashboards.

• Strategize supply sources and provide IPG trading teams with POVs on partner deal requirements based on client, agency partners and activation team needs.

• Develop case studies, best practices, benchmarks, and deliver client QBR presentations.

• Assist in the pitch process on data & tech strategy.

In essence, this role will partner with internal stakeholders as well as external vendors to activate a well-connected ecosystem, encourage a growth-oriented test and learn culture, and be an evangelist for future-proofing products & solutions that support the overall vision of Matterkind and its agency partners.

Key Responsibilities
Role and Responsibilities

Partnership

1. Nurture trusted relationships with IPG agency teams, to become a trusted source of Tech & Product Knowledge

2. Align closely with the Partnerships team to further enhance future solutions.

3. Assist in evaluating existing and emerging technology and partnerships including but not limited to DSPs, Pre-Bid vendors, SPO vendors & publisher networks.

4. Nurture strong relationships with AdTech vendors and media partners to remain at the forefront of industry changes, facilitating first to market opportunities, and leading initiatives to uncover benefits and opportunities for our clients.

Product

1. Assist in the establishment & maintenance of Matterkind Products such as MIE, Acxiom Semantics

2. Creation and presentation of collateral that can be utilized for release within Mediabrands

3. Creation of collateral to be utilized by internal teams for education and process purposes.

4. Collaborate with Client Advisory to identify and initiate bespoke projects based on brand requirements, supporting client digital transformation ambitions.

Profile

1. Develop a senior presence within the Matterkind team, working with internal and external stakeholders as a product specialist and thought leader.

2. Present relevant topics to the wider business to promote Matterkind solutions/results and share knowledge across markets.

Performance

1. Lead the implementation of new products and procedures within the team, including tracking of roll out, uptake and performance analysis.

2. Identify growth opportunities within our client teams such as Mad-Tech deployment, working to gain client engagement where we can, increasing our integration through Kinesso solutions.

3. Lead innovation and test & learn projects, including productization of solutions for incremental revenue growth.

Support pitch narrative with solutions, capabilities, pricing estimates and ways of enablement

Desired Skills & Experience
People

1. Reliable, accountable, support & foster positive culture within the team.

2. Inclusive, open-minded, collaborative, ang growth focused.

3. Well-articulated to effectively engage agency senior stakeholders.

4. Self-organized and understand priority, able to manage stakeholders both internal and external with the right soft skills.

About you

• You possess a thorough understanding of the Programmatic eco-system and ad-tech partners, have hands-on DSP, SPO experience, and can activate deals for campaign setup.

• You have been in a similar role for 5+ years with a proven track record and transferable agency experience.

• You are able to articulate complex concepts and solutions in an easy-to-understand manner.

• You have strong communication skills and people engagement skills to manage stakeholders effectively.

• You are outcome-driven, have strong work ethics, and get things done.

• You thrive in fast-paced, dynamic environments; you are the type who embraces change and evolution.

• You take pride in solving complex problems - in fact - you seek them out.

• You embody our values and will positively influence these values within others.

About Us

At Kinesso, we believe in the power of connection - connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind's approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.