General information
Agency: Matterkind
Function: Addressable Strategy
Location: Sydney, Australia
Job Ref#: 14562
Description & Requirements
Position Summary
The Addressable Manager is responsible for the activation and management of a portfolio of addressable campaigns for Matterkind. Backed by the very best technology and solutions in Australia the Addressable Manager will provide client counsel influencing the growth of addressable media investment through Trading excellence.
As an Addressable Manager, you will directly work with client advisory teams and agency direct to elevate Matterkind solutions through trusted agency & client relationships, maximizing client media outcomes. Leaning on your experience you will be responsible for the training, mentorship, and delegation of tasks to towards direct reports.
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Key Responsibilities
- Implement, manage, optimise, and report on addressable campaigns at an expert level.
- Responding to briefs for addressable activity.
- Progress digital adoption through client familiarization of Addressable/Matterkind solutions.
- Lead product innovation, attracting adoption of addressable channels for business growth through media counsel, strategic advice, thought leadership and delivery of audience-based solutions. Supporting BETA testing & ensuring data integrity for any associated projects.
- Lead campaign KPI fulfilment on behalf of team portfolio. Collaborate with agency partners to extract optimal campaign performance, fulfill client objectives and hero campaign results through an insights led approach.
- Identify digital growth opportunities for clients via channel diversification and MarTech infrastructure evaluation.
- Provide direction to direct reports via task management and prioritisation in line with agency requests and client SLA's.
- Respond to strategic campaign briefs in line with agency planning process, whilst ensuring digital best practice is implemented when supporting Executives respond to tactical campaign briefs.
- Evangelize Addressable solutions by customizing collateral, productize solutions, and familiarize agency partners & clients with product offerings.
- Activate campaign optimisation strategies, assisting on new strategies and review/evaluation of these to communicate with wider team. Expand campaign optimization framework for Trading Executives.
- Manage relationships with AdTech vendors and media partners to remain at the forefront of industry changes, uncover benefits and opportunities for clients to deliver business outcomes.
- Create strong internal relationships within Mediabrands.
You thrive in fast-paced, dynamic environments; you are the type who embraces change and evolution.
You take pride in solving complex problems - in fact - you seek them out.
You embody our values and will positively influence these values within others.
Knowledge and Understanding
- In-dept knowledge of Digital and Addressable including but not limited to:
- Bidding Mechanics
- Demand Side Platforms
- Publisher Marketplace
- Measurement
- Brand safety
- Ad serving
- A basic understanding of media planning and buying
Matterkind Australia is an equal opportunity employer and is committed to building a diverse and inclusive workplace. Aboriginal and Torres Strait Islander peoples are encouraged to apply.
About Us
At Kinesso, we believe in the power of connection - connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind's approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.