Senior Communications Excellence Leader - Adult Care
Job Description
You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.
100 million people in the US have some bladder leakage and most of them ignore the issue: we have a fantastic opportunity to remove the shame from the Adult Care category and improve the quality of lives for our consumers. The Senior Communications Excellence Leader is part of a high performing and strategically focused Adult Care leadership team that is responsible for the fast-growing Poise® and Depend® brands. This role's core responsibility is to help create impactful and meaningful content and experiences across our brands to connect and engage with consumer.
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This role is directly responsible for:
- Developing the strategy to elevate the role of the Poise® and Depend® brands in culture to overcome the stigma associated with bladder leakage.
- Creative excellence across all touchpoints and channels, with strong orientation towards earned engagement.
- Inspiring agency talent and driving internal partnerships to deliver the annual brand plan and business results, in partnership with Adult Care Marketing Operations.
- Building capability in brand communications excellence across the Adult Care team.
- Delivering improvements in critical brand equity measures as set out in the annual brand plan.
The individual suited for this role will be digitally-savvy with a strong background in brand, creative, traditional, and digital marketing across the full communications ecosystem. In this role you will:
- Provide communications best practices to ensure creative content is designed for consumers at each stage in the customer journey in partnership with the brand Senior Brand Managers (SBMs)
- Build and execute a plan to change the way consumers perceive the Adult Care category by creating a high-impact brand in culture plan for Poise® and Depend®.
- Support the brand SBMs on their annual plan deliverables to build a plan that unlocks total business performance and financial goals.
- Evaluate and endorse communication strategies, briefs and campaigns in service of the Brand Plan and optimized for the Content & Connections Plan in partnership with Brand, Legal and our agencies.
- Deliver creative content and assets that reflects a deep understanding of our consumer's needs and brand positioning.
- Bring data-led, consumer consumption-based insights to creative strategy and asset development, and measure the quality and effectiveness of content by implementing weekly, monthly and quarterly reporting operations to effectively communicate results, in partnership with Adult Care Integrated Media Specialist and Insights & Analytics.
- Manage relationships with Integrated Agency teams to drive business performance through intense consumer connectedness, inspirational briefing and aligning goals and measures across Kimberly-Clark and partners.
- Support the brand SBMs in driving efficiencies & effectiveness of non-working spend, with a focus on results.
- Keep a finger on the pulse of culture and the competitive environment at all times, demonstrating a firm grasp on the evolving landscape.
- Champion future proofing with innovative thinking to address consumer behavior through test and learn programs.
- Serve as a leader across Kimberly-Clark North America on creative and media best practices, in partnership with Advanced Marketing Capabilities.
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands-and so does the rest of the world. In fact, million of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.
At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform - so there's your open door of opportunity. It's all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
- Bachelor's degree and 8+ years' professional experience, preferably with leading creative or PR agency.
- Marketing and brand building expertise including experience in content creation and ideally earned media.
- Significant creative development and digital brand experience working with blue-chip companies.
- Experience identifying and deploying brand vision, visual identity and communication/ campaign ideas.
- Strong skills in creative development and agency relationship management.
- Experience working in a matrix organization driving collaboration across businesses and functions.
- Demonstrated capability in leading and inspiring diverse teams and individuals to work together to accomplish common goals.
- Able to use understanding of consumers, categories and customers to create and seize business opportunities with strong analytics capability with proven capability to analyze complex problems and set a course of action.
- Able to transform vision and strategy into actionable plans.
- Demonstrated personal credibility through strong communication skills, achieving results, and trusted relationships.
Total Benefits
For a complete overview, see www.mykcbenefits.com
Hybrid Work Arrangements: You're looking to make a difference. When and where it works best for you. And at Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works, flexible work (hybrid) arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print....
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 - when prompted for employee ID, say "OTHER CALLER" - or kcchrprod@service-now.com for assistance. You must include the six digit Job # with your request.
Veterans and members of the Reserve and Guard are highly encouraged to apply.
Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark's applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark's sole discretion.
#LI-Hybrid
Grade 7
Primary Location
Chicago Commercial Center
Additional Locations
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time