Senior Manager, Field Marketing
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
If this sounds like you, you’ll fit right in.
Who You Are
We are seeking a strategic and results-oriented Field Marketing Leader to lead, manage, and scale our regional pipeline efforts. This role is accountable for translating the national Demand Generation strategy into localized, high-impact marketing programs. You will lead the team in operating with a critical dual mandate: owning the strategic planning of localized, market-specific campaigns while simultaneously serving as the operational program manager for regional components of centralized Demand Generation campaigns. You will be the crucial link between Marketing and Sales, responsible for driving the team's pipeline creation, acceleration, and progression. This is a leadership role focused on coaching, pipeline accountability, and driving measurable revenue outcomes through brand-aligned, localized experiences and strategic community engagement.
Your Success Profile
- Field Marketing Leadership & Team Management: Serve as the functional leader for Field Marketing. You will manage, coach, and develop the regional Field Marketing team, setting performance expectations, fostering a culture of pipeline accountability, and ensuring the team has the skills and resources to succeed.
- Strategic Alignment & GTM Planning: You serve as a key strategic partner to Regional Sales Directors, co-owning quarterly GTM plans, pipeline pacing, and local revenue acceleration strategies. You then coach and empower the Field Marketing team to build local, market-specific campaigns that directly ladder up to the overall Demand Generation roadmap. This includes ensuring all localized strategies integrate essential sales enablement, asset delivery, and community-building initiatives that slot specifically into those regional campaigns.
- Pipeline & Performance Accountability: Own the localized Field Marketing budget and P&L by territory, with direct accountability for regional pipeline creation, opportunity generation (IOs), and progression goals. You are responsible for strategically allocating resources (budget, people, and time) against GTM priorities and central campaigns to ensure the team's work drives measurable revenue outcomes and optimizes the overall ROI of all regional marketing investment.
- Brand Champion & Execution Consistency: You are accountable for the quality and strategic relevance of all localized field activities, ensuring that every regional experience is aligned with the Justworks brand and identity. You ensure the team executes programs with precision, adhering rigorously to the event execution playbooks and standards set by the Events and Brand teams to maintain consistency across all markets.
- Team Development & Coaching: Coach the team on pipeline accountability, sales partnership best practices, data analysis, and effective full-cycle follow-up strategies (including lead routing, post-event nurture, and customer retention strategies).
- Reporting & Optimization: Establish and maintain a rigorous reporting cadence for all regional activities. You will analyze performance metrics (e.g., IO volume, ROI, velocity) and coach the team on using this data to inform resource allocation and continuous optimization.
- Cross-Functional GTM Leadership: Act as the voice of the field within the entire Go-to-Market (GTM) organization, including Marketing, Sales, and Partnerships, providing crucial insights on market trends, sales needs, and competitive intelligence to inform and influence campaign, content, and enablement strategies.
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How You Will Do Your Work
Success in this role requires a combination of strategic thinking, execution excellence, and strong cross-functional collaboration. You will excel if you:
- Think Big & Move Fast – You’re a self-starter with the ability to build programs from scratch while driving results in a fast-paced environment.
- Are a Relationship Builder – You have deep connections in San Francisco and a proven track record of engaging with local business communities, influencers, and partners.
- Have a Data-Driven Mindset – You measure what matters and use analytics to optimize event impact and pipeline acceleration.
- Thrive in Collaboration – You seamlessly partner with Sales, Partnerships, and Growth Marketing teams to align regional marketing efforts with business goals.
- Have Executive Presence – You can confidently represent the Justworks brand at events, lead workshops, and engage with stakeholders at all levels.
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day-to-day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
- Proven People Leader: Minimum of 7 years of experience in B2B Field Marketing, Channel Marketing, and/or Sales Enablement, with at least 3+ years managing and coaching a geographically dispersed team.
- Pipeline Focused: A demonstrated track record of leading teams to achieve measurable pipeline and revenue goals through localized marketing efforts.
- Local GTM Expertise: Proven expertise in the planning and execution of localized marketing activations, regional events, and managing the GTM motions required for pipeline creation and progression.
- Sales Partner: Exceptional ability to build trust and high-level alignment with sales leadership, translating high-level marketing strategy into actionable field plays that sales embraces and executes.
- Strategic Coach: Experience in coaching marketers on pipeline accountability, data analysis, and effective execution strategy.
- Data-Driven Operator: Proficient in using CRM (Salesforce) and marketing analytics tools to track ROI, optimize spending, and drive data-backed decision-making across the team.
- Expert Communicator: Excellent verbal, written, and presentation skills, capable of influencing senior leaders across the GTM organization.
The base wage range for this position based in our New York City Office is targeted at $155,500.00 - $178,825.00 per year.
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Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion