Marketing Strategy Lead

Join the team that defines the strategy for growth of Chase-branded business credit cards. In this position the candidate will be responsible for solving complex business problems through deep quantitative and qualitative analysis to influence marketing initiatives within the Chase Branded Business Card space (Ink). The ideal candidate will be an expert in synthesizing data to drive business decisions with a passion for business strategy and analytics.

Job responsibilities:

• Develop and execute comprehensive offer strategies to drive business growth and customer engagement.
• Collaborate with the insights team to monitor and analyze the competitive landscape, identifying opportunities for differentiation and innovation.
• Expand high-value offerings across various products and channels to maximize market penetration and customer satisfaction.
• Lead budgeting and forecasting efforts to ensure alignment with strategic goals and optimize resource allocation.
• Assess and size the impact of marketing strategies across products and channels, providing actionable insights for continuous improvement.
• Focus on universe expansion by identifying and targeting new market segments and opportunities for growth.

Required qualifications, capabilities, and skills:

• Bachelor's degree, preferably in an analytical field (e.g., Statistics, Applied Mathematics, Computer Science, Finance, etc.)
• Minimum 5 years of experience focused on growth strategy using data-driven approaches
• Experience in data visualization (Tableau, PowerBI, Excel)
• Demonstrated leadership in solving business problems through structured analytics
• Experience influencing business decisions by storytelling with data
• Synthesize large volumes of data into actionable insights and use those insights to drive change
• Be customer-obsessed and committed to designing strategies and creative that place the customer first

Preferred qualifications, capabilities, and skills:

• Advanced business analytics and/or MBA degree
• Experience in a leading management consulting firm or financial services industry experience
• Proficient understanding of fundamental AI and ML techniques (e.g., NLP, time series, supervised learning)

ABOUT US

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

ABOUT THE TEAM

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.

Client-provided location(s): New York, NY, Wilmington, DE

Job ID: JPMorgan-210662268

Employment Type: FULL_TIME

Posted: 2025-09-12T19:13:44