Marketing Analytics Associate
Join the Card Marketing Analytics team and help shape the future of Chase's Credit Card marketing campaigns. As a Marketing Analytics Senior Associate, you'll translate customer behavioral data into insights that drive marketing strategies and influence card acquisitions on digital channels. You'll work with talented teams and partners to unlock the power of data and optimize multimillion-dollar marketing spend. Grow your career in a collaborative, innovative environment where your work directly impacts business success.
As a Marketing Analytics Senior Associate within the Card Data & Analytics team, you will own end-to-end analytics for multiple digital campaign strategies, measuring performance and providing actionable insights. You will partner with marketing strategy managers to optimize campaigns and develop new strategies, supporting business growth targets through concise and timely analytics. You will synthesize large datasets into practical recommendations and deliver insights in a compelling manner to senior leadership. Your work will help influence and grow new card acquisitions.
You will collaborate closely with Analysts, Channel Marketing partners, Data Owners, and Product Owners to deliver capabilities that unlock the power of our data. The role requires strong communication skills and the ability to work both independently and as part of a team. You'll be a key member of the Digital Analytics team, supporting business objectives and driving innovation in marketing analytics.
Job responsibilities
- Own end-to-end analytics for multiple digital campaign strategies, including performance measurement and ad hoc analysis
- Conduct A/B and incrementality test reads, profitability, and optimization analysis
- Partner with marketing strategy managers to optimize campaigns and develop new strategies
- Continuously develop skills to provide best-in-class analytics for card acquisitions
- Conduct research and recommend marketing strategies in the digital space
- Support business growth targets by providing concise, insightful, and timely analytics for key trends
- Analyze large datasets to identify key trends and opportunities
- Synthesize large volumes of data into actionable insights to influence business and marketing strategies
- Deliver practical data insights in a compelling manner to senior leadership using presentations, discussions, and visualizations
- Collaborate with Analysts, Channel Marketing partners, Data Owners, and Product Owners to deliver data-driven capabilities
Required qualifications, capabilities, and skills
- Minimum one year of industry experience in business analytics roles (digital analytics, customer analytics, marketing analytics, sales analytics, business insights)
- Bachelor's degree in a relevant quantitative field (Statistics, Economics, Applied Math, Operations Research, Physics, Data Science)
- Strong knowledge of querying databases using SQL
- Experience with modern data science and analytics tools (Hive, Python, R)
- Basic knowledge of data mining, quantitative research, and data science techniques (machine learning)
- Team player with strong verbal and written communication skills
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Preferred qualifications, capabilities, and skills
- Master's degree in a relevant quantitative field
- Experience with Adobe Analytics, Tableau, Alteryx
- Demonstrated ability to define business KPIs and establish measurement frameworks
- Financial services background
ABOUT US
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion