Brand Manager Associate

The Consumer and Community Banking (CCB) brand team is seeking a Brand Manager to drive brand strategy and creative excellence across the High-Net-Worth (HNW) and Ultra-High-Net-Worth (UHNW) product portfolio.

As a Brand Manager Associate on the HNW team, you will be an integral part of building out the brand strategy and execution for this important customer segment. As part of the brand & marketing organization, you will collaborate closely with a broad set of internal stakeholders and external agency partners to build, launch, promote and drive the day-to-day brand strategy and execution. You have a strong interest in brand marketing, specifically in brands that cater to the HNW audience (e.g. luxury brands). You have experience in above and below-the-line marketing channels and experience working with cross-functional teams from strategy through execution and supporting multiple projects within the portfolio at once.

Job responsibilities:

• Understand the consumer inside and out to help champion strategic, insights-driven creative excellence across the marketing funnel and customer touchpoints
• Support brand strategy and brand vision for HNW card products
• Manage project timelines and stakeholder management
• Support production of marketing assets across both internal and external creative partners
• Support management of creative agency relationships and budget
• Collaborate cross-functionally with partners from research, product, marketing, digital, design, events/experiences and legal.
• Manage cross-functional relationships to ensure strategic, creative and tactical alignment
• Partner with the brand innovation and design teams on material and packaging innovation programs
• Keep teams informed of the HNW brand marketing competitive space and latest trends that help to inform our HNW brand strategy evolution

• Bachelor's Degree required
• 3 plus years of relevant experience in advertising, media or brand
• Strong communication, interpersonal skills and leadership potential

• Experience at either a creative agency or managing a creative agency partner
• Ability to balance strategic vision with meticulous attention to execution details
• Production experience
• Strong project and timeline management skills, ensuring timely campaign execution with ability to manage multiple projects at once
• Experience in budget management
• Entrepreneurial spirit; able to work cross-functionally to solve problems and adapt as new challenges emerge
• Collaborative and ability to be flexible to evolving projects and business strategies with low ego