Johnson & Johnson Innovative Medicine is searching for a Manager, Advanced Analytics - Digital Engagement to support the Oncology commercial organization based in Horsham, PA.
At the J&J Innovative Medicine what matters most is helping people live full and healthy lives! We focus on treating, curing, and preventing some of the most devastating and complex diseases of our time. And we pursue the most promising science, wherever it might be found.
Please visit https://www.janssen.com/johnson-johnson-innovative-medicine for more information.
The Manager, AA Digital Engagement will play a key role in driving the evolution of our business to meet evolving customer needs and improve customer experience. The ideal candidate has deep knowledge of digital marketing channels, is a self-starter, and can adjust quickly to changing needs and priorities.
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Key Responsibilities:
- Drive clear and effective business translation of Digital AI products between business and technical stakeholders
- Collaborate with partners across AI Product, Marketing, Sales and Omni Channel Engagement to incorporate market research, brand strategy, and competitive intelligence into Advanced Analytics products
- Collaborate with marketing team, media excellence, and Omni Channel Engagement teams to craft media investment strategy based on output from predictive models
- Oversee critical processes and resources that drive digital AI products in Oncology. This includes maintaining input files and constraints, managing contracted resources, prioritize product enhancements and coordinate implementation of process improvements, and conduct quality-checks on outputs
- Lead development and communication of A/B testing to determine impact of Digital AI products on marketing campaigns, specific tactics, or content
- Uncover "critical moments" along a customer's journey for marketing intervention using common sources of consumer and census data
Qualifications
Experience and Skills:
- Intellectual curiosity and passion to learn new things!
- Proficient understanding of predictive models and demonstrated ability to translate technical findings for non-technical audiences required
- Skilled in data extraction and summarization from large datasets using SQL and basic statistical analysis using preferred languages (i.e., Python, SQL, R) required
- Demonstrated understanding of omnichannel marketing, especially within the pharmaceutical industry highly preferred
- Experience analyzing campaign performance across channels (e.g. streaming, display, email, web) using tools like Google analytics, Veeva, and Salesforce and communicating results & recommendations to improve impact highly preferred
- Experience advising optimal marketing investment to improve returns across different promotional channels highly preferred
Experience and Skills:
- A minimum of 5 years of relevant business experience in marketing, finance, analytics, management consulting or related field is required
- A minimum of a Bachelor Degree is required
Other:
This position is based in Horsham, PA and will require up to 15% domestic travel
The anticipated base pay range for this position is $113K to $170K USD
At Johnson and Johnson we reward results in competitive ways! This includes a rewarding patient first career, health and wellness benefits, paid time off, and 401(k) retirement savings with a generous company match. This role is also eligible for a competitive bonus that is based off employee's performance.
Johnson and Johnson is an Equal Opportunity Employer committed to a diverse workforce. Johnson and Johnson will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, gender identity, national origin, ancestry, age, sex, sexual orientation, gender identity, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law. Johnson and Johnson maintains a drug-free workplace.