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Discover your power to innovate while making a difference in patients' lives. iRhythm is advancing cardiac care…Join Us Now!
At iRhythm, we are dedicated, self-motivated, and driven to do the right thing for our patients, clinicians, and coworkers. Our leadership is focused and committed to iRhythm’s employees and the mission of the company. We are better together, embrace change and help one another. We are Thinking Bigger and Moving Faster.
We are looking for an experienced Marketing Manager to support the launch of Zio ®Monitor, our Ambulatory Cardiac Monitoring Service Solution, to Japanese market.
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We are a small team of likeminded people, with extensive experience in bringing disrupting medical technologies to markets globally. Our work environment is fast-paced and collaborative. Most of all, we are passionate about improving the quality of healthcare delivery as well as the patient experience.
This is a unique opportunity for an experienced marketing professional to lead marketing. If you are experienced in launching medical innovations in Japan, are problem-solver, with an entrepreneurial spirit, who is not afraid of making recommendations and taking decisions without perfect information, we are looking for you.
Responsibilities:
- Prepare a Go to Market Plan and lead the launch execution.
- Work with Japanese exclusive distributor to lead and monitor launch execution
- Create and implement global strategy to raise awareness and generate demand, using a metrics-based approach to measure effectiveness.
- Iterate on brand strategy, including segmentation, targeting, positioning, and messaging
- Create traditional, digital, and DTC campaigns and messaging, and manage multi-channel execution in partnership with global communications and creative partner(s) and vendors
- Research customer economics and contribute to crafting access and pricing strategies
- Develop and execute tactical marketing plans to drive promotional, channel, and selling strategies
- Develop and maintain sales support materials, including brochures, videos, animations, presentations, product, and competitive briefs
- Serve as primary contact for messaging and product-/therapy-related matters for sales teams
- Lead conference and trade show strategy and planning for Japan
- Maintain strong customer relationships with KOLs, societies, and advocacy groups; identify thought-leaders and manage consulting agreement
- Gather market intelligence and report on market dynamics, competitive information, key trends, and clinical data that could impact our business in order to shape commercial planning
- Identify forecast and demand plan inputs, working with Distributor, Operations and Finance partners
- Support corporate communications initiatives
About you:
Required:
- Bachelor’s degree in business, marketing, or science-related field.
- Solid professional experience in marketing or related field in MedTech, medical device, consumer Healthtech, or other life sciences industry
- Product launch experience, with a track record of success
- Experience in working with teams cross-functionally across different geographies
- Experience with both traditional and digital marketing, including DTC and performance marketing
- Creative, entrepreneurial, self-directed problem-solver, who functions well in a fast-paced environment
- Intellectual curiosity and the desire to continuously improve
- Excellent verbal and written communication and presentation skills
- Global outlook and experience in cross-cultural business environment
- In-depth understanding of driving adoption of MedTech in healthcare systems
- High degree of initiative, judgment, decision-making, to drive multiple projects
- Ability to analyse complexity and simplify it into clear action plans
- Well organized with excellent follow-up skills
- Excellent analytical and problem-solving skills
- Ability to make effective and persuasive presentations on complex topics to various internal and eternal stakeholders
- An ability to travel dependent upon location and demands of the business
- Achieves strategic customer objectives defined by company management.
- Maintains high customer satisfaction ratings that meet company goals
- Fluent in English
- Located in Japan
Desirable:
- MBA
- Experience in cardiology, cardiac arrhythmia markets and digital health
- CRM experience (in a Sales or a Marketing capacity) and sales experience is a plus
- Product launch experience in MedTech preferred
- Experience in working with the distributor
This is a full-time, remote working in Japan position.
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As a part of our core values, we ensure a diverse and inclusive workforce. We welcome and celebrate people of all backgrounds, experiences, skills, and perspectives. iRhythm Technologies, Inc. is an Equal Opportunity Employer. We will consider for employment all qualified applicants with arrest and conviction records in accordance with all applicable laws.
iRhythm provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including those who may have any difficulty using our online system. If you need such an accommodation, you may contact us at taops@irhythmtech.com
About iRhythm Technologies
iRhythm is a leading digital healthcare company that creates trusted solutions that detect, predict, and prevent disease. Combining wearable biosensors and cloud-based data analytics with powerful proprietary algorithms, iRhythm distills data from millions of heartbeats into clinically actionable information. Through a relentless focus on patient care, iRhythm’s vision is to deliver better data, better insights, and better health for all.
Make iRhythm your path forward. Zio, the heart monitor that changed the game.