Senior Marketing Manager IC

Overview

Join a world-class marketing team as a Senior Web Operations Marketing Manager in the Consumer Group business unit. TurboTax serves over 48M consumers and businesses with a full range of tax solutions from Do-It-Yourself to Full-Service. As TurboTax continues to expand our offerings to deliver our vision of "Getting Taxes Done for Everyone," this pivotal role is a subject matter expert to manage web experimentation and authoring architecture, setup and maintenance of our web properties.

The ideal candidate has demonstrated experience creating, launching, and managing web based experiments, including personalized user experiences, as well as authoring web pages and content using a CMS. An eye for quality, usability, and attention to detail are key to working across two Intuit business units, various Intuit tech and marketing teams. This role sits in the Consumer Group's marketing operations team and requires strong working partnership with Marketing Strategy, Product Managers, Analytics, Design and Development teams to bring these web experiences to life.

• 5+ years experience in marketing experimentation software, content personalization methodologies, and customer data platforms. Direct hands-on experience with platforms such as Adobe Target, VWO, Optimizely, Salesforce, Twilio, etc.
• 5+ years of experience using Content Management Systems, and ability to run browser-based application testing and debugging. WordPress, Stackbit, or Adobe Experience Manager preferred.
• Experience authoring web pages and web content leveraging collaborative design tools such as FIGMA, as well as ability to use CMS and HTML.
• Deep expertise and knowledge of Agile software development methodology, Project Management processes, and leveraging tools such as Jira, Smartsheet, and Google Sheets.
• Self-Starter: Demonstrated track record of operating independently and efficiently to manage multiple priorities and projects simultaneously.
• Excellent communication skills, confident with management and able to clearly articulate thoughts and recommendations with attention to detail.
• Hands on knowledge of UX, SEO and other factors that impact web conversions.
• Effective cross-team collaborator with the ability to work across multiple creatives and stakeholders to manage components for web pages.
• Bachelor's degree in marketing, engineering, business, or relevant field of study.

• Responsible for executing go-to-market setup and maintenance of all TurboTax Independent Pro A/B testing across the TurboTax.com domain leveraging Intuit's experimentation, personalization, and content management platforms.
• Manage, publish, and QA web pages including maintenance and updates within CMS.
• Partner and work cross-functionally with product, XD, engineering, analytics, and web operations teams to align on priorities and activities.
• Troubleshoot and resolve issues, support web operations peers in problem solving, validation of A/B test setup and execution of quality control activities.
• Collaborate with XD resources to ensure designs fit within existing templates and components in addition to QA of pages using current web standards and best practices.
• Provide and execute on SEO best practices, site mapping, user pathways, and information architecture.
• Develop and execute processes to improve content quality, maintainability, and usability making sure both template driven pages and associated test experiences are compliant and accessible.
• Vet requirements from marketing strategy, product managers, and other key stakeholders to accurately size project requests.
• Comfortable managing multiple competing priorities in a deadline-sensitive environment to ensure that all work is completed according to department standards.