Overview
Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Part of the Product Marketing team for Mailchimp, the Advanced GTM Team is seeking a seasoned individual contributor with strong strategic skills, seamless cross-functional partnerships and executive-level influence, inspiring data-driven customer empathy and a bent for speed in action and results. As a Principal Marketing Manager for advanced user features (such as AI, Marketing Automation, Advanced Reporting/Analytics, and Segmentation), you will partner closely with Product Management, Marketing, Sales, Customer Success, and others to lead go-to-market planning and execution for features within this portfolio.
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We're looking for a forward-thinking self-starter who has experience translating customer insights into strong marketing plans, with a reputation as an influencer across departmental lines. You'll be challenged to think boldly, move fast, and have a big impact on our customers' lives, their livelihoods, and the Mailchimp brand trajectory.
What you'll bring
- 10+ years of business experience leading marketing strategy development and cross-functional execution
- Marketing software experience preferred
- Strong Product Marketing Craft
- Strong influencing and communications skills across all levels up to executive
- Experience using deep customer insight and data to inform segmentation, targeting and positioning, and translating strategy into product roadmaps and actionable, cross-functional go-to-market plans
- Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes
- Ability to identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities and developing the business cases and activation plans to support
- Strong creative problem-solving and analytical skills
- Excellent verbal, written, visual/presentation and interpersonal communication skills; storyteller
- Detail-oriented, sweating the details to deliver awesome
- Strong results orientation and decision making skills
- BA/BS required or equivalent work experience, MBA preferred
- Experience with small business a plus
How you will lead
- Develop deep customer insights, product expertise and competitive intelligence to inform a segmentation strategy, develop winning product positioning, and influence the product roadmap to deliver on the biggest customer needs
- Own the business outcomes and communicate regular updates to leadership through ongoing forecasting, reporting and root cause analyses
- Partner closely with cross-functional teams spanning marketing, product, design, analytics, legal, strategy, sales and customer success
- Actively analyze data to generate insights and make informed decisions that drive business results
- Contribute to a high-performing culture by sharing go-to-market best practices that up-level the team's marketing craft