Job Description:
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. We're looking for a Competitive Intelligence expert to join our Product Marketing team. If you are excited by technology that has the power to handle hundreds of thousands of transactions per second; collect tens of billions of events each day; and evaluate thousands of data-points in real-time all while responding in just a few milliseconds, then IAS is the place for you!
As Competitive & Market Intelligence Director, you will report into the VP Product Marketing. You will work closely with product, sales, and insights teams, as well as other cross-functional groups to help fuel IAS' insights and intelligence towards our competitors. This role will require strong analytical skills and independent thinking and judgment abilities.
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What you'll get to do:
- Lead primary and secondary research of competition in strategic areas of interest/investment for IAS
- Be the Subject Matter Expert of the competitive landscape by knowing key information about IAS competitors' products, pricing, customers, org design, leadership, market positioning, marketing strategies.
- Create in-depth competitor dossiers, including current strategies, expansion plans, market position, promotions, product assessments
- Develop and manage intelligence tools to support collection and dissemination of competitive information
- Lead competitive product monitoring and provide regular updates to product and revenue orgs
- Inform product prioritization and definition efforts through competitive insights
- Assist product marketing and sales enablement teams to ensure accurate competitive positioning
- Identify new market opportunities for IAS through analysis of advertiser spending patterns, as well as ad tech market trends
- Identify potential risks to IAS's business by reviewing industry trends, privacy/regulatory changes, and business challenges for IAS' strategic ad tech platform partners
You should apply if you have most of this:
- 10+ years experience in a consumer / market insights, competitive insights, product marketing or related role
- Solid researcher-ability to locate information that is relevant, complete and consequential
- Strong analytical skills
- Strong cross-functional relationship skills, to gather, organize and apply competitive intelligence
- Ability to reconcile large, disparate and conflicting datasets to draw out insights
- Ability to work independently
- Ad tech industry knowledge
- Strong verbal and presentation building skills
New York Applicants: The salary range for this position is $160,000 - $240,000, actual pay may vary based on experience or geographic location.
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization.
Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com or email us at careers@integralads.com.
Equal Opportunity Employer:
IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.
California Applicant Pre-Collection Notice:
We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at compliance@integralads.com.
To learn more about us, please visit http://integralads.com/ and https://muse.cm/2t8eGlN
Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to recruitingagencies@integralads.com. We will get back to you if there's interest in a partnership.
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