Marketing Automation Manager

Overview

and drive for excellence will solve problems, improve processes, and maximize our Digital CRM's potential to help achieve our strategic goals for growth. Drive lead generation and marketing success at Insight Global with your HubSpot expertise. In this dynamic role, you'll manage marketing campaigns, optimize the HubSpot platform, and turn website visitors into qualified leads.

Join us during this exciting time as we integrate HubSpot (Marketing Hub, Sales Hub & Operations Hub Enterprise) to accelerate our marketing, sales, and customer service capabilities. If you are energized by making a difference and playing a key role in transformational change, this rewarding role could be the right opportunity for you.

Responsibilities

1. HubSpot Operations

• Leverage HubSpot's full capabilities through feature enhancements and integrations.
• Create custom modules, templates, forms, workflows, lead scoring, and audience segmentation to drive lead nurture and acquisition efforts.
• Oversee data integrity through data import management, data validation rules, data cleansing, and deduplication.
• Build customized views, dashboards, and reports for users.
• Manage and optimize the website chat experience, proactively driving improvements to increase conversion.
• Develop, execute, and test sales and marketing campaign automation.
• Share knowledge and best practices, carrying out training for existing and new users.
• Monitor the deal pipeline to identify opportunities and ensure smooth transitions through the sales funnel.

1. Marketing Automation & Reporting

• Design and execute email and other digital marketing campaigns in partnership with other marketing leads.
• Enhance our marketing automation and lead nurturing processes across different channels.
• Collaborate with the Marketing Campaign Manager, Inside Sales, and Field Teams to generate leads.
• Work closely with the Email Marketing team to ensure cohesive and effective email strategies.
• Support marketing events and manage logistical aspects, along with other operational duties.
• Create and share reports detailing marketing campaign performance, lead acquisition, and lifecycle engagement.
• Monitor and evaluate marketing campaign effectiveness.

• Collaborate with the Sales and Marketing teams to review, recommend, and implement best practice processes and procedures within HubSpot.
• Act as the point of contact for sales and marketing colleagues, providing guidance and coaching on HubSpot.
• Measure and optimize HubSpot campaigns, proactively monitor and analyze campaign performance metrics to identify areas for improvement.
• Collaborate with the Marketing team on segmentation, measure results, and optimize workflows for these segments to convert leads into customers.
• Analyze CRM data to identify trends, patterns, and opportunities for improvement, and provide actionable recommendations.

• Significant experience as a HubSpot Specialist, Administrator, or Consultant, particularly with the Marketing, Sales, and Service platform and its various features.
• An understanding of all aspects of HubSpot configuration and technical/functional capabilities.
• Experience in analyzing and presenting data to a varied range of stakeholders in a meaningful way.
• The confidence to delve into business requirements and make recommendations to senior stakeholders and Directors.
• Expert analytical, planning, and organizational skills with the ability to manage competing demands.
• Curiosity to develop a strong knowledge and understanding of our customers, business, and services.
• Tenacity to ensure objectives, goals, and commitments are met.
• Excellent communications and presentation skills with the ability to tailor interactions to suit different stakeholder groups.
• A creative approach to problem-solving with the ability to focus on details while maintaining the "big picture" view.

• HubSpot Academy Certifications, particularly HubSpot Sales, HubSpot Marketing Software, and Operations Hub.
• Experience with Google Analytics - GA4.

• BA/BS degree or equivalent experience.
• Proven HubSpot proficiency.
• HubSpot CRM, Sales, and Marketing Certifications (Highly preferred).
• Experience in digital marketing.
• Excellent communication and a creative mindset.
• Team player with the ability to manage multiple projects and deadlines.