Marketing Lead

Lead - Marketing
Process Lead

In this role, you will oversee and coordinate the execution of marketing campaigns across various channels.

Responsibilities:

• Campaign Planning and Execution: Lead the planning, execution, and optimization of marketing campaigns to achieve business objectives.
• Cross-Functional Collaboration: Work closely with product, sales, creative, and digital teams to ensure cohesive campaign execution and alignment with brand strategy.
• Budget Management: Develop and manage the marketing campaign budget, ensuring cost-effectiveness and maximum ROI.
• Performance Analysis: Monitor and analyze campaign performance metrics, providing insights and recommendations for future campaigns.
• Stakeholder Communication: Serve as the primary point of contact for stakeholders, providing regular updates on campaign progress and performance.
• Market Research: Conduct market research to identify trends and opportunities that inform campaign strategies.
• Compliance and Best Practices: Ensure all campaigns comply with industry regulations and best practices.
• Working alongside the local sales and marketing teams, develop, plan and execute strategic and integrated programs to support pipeline targets aligned to budget allocation.
• Manage end to end activities from conception through to follow up, tracking and reporting including digital marketing, demand generation, campaigns, sales prospecting programs, virtual and in-person field events, third party tradeshows and conferences.
• Plan and drive audience acquisition through various channels, including marketing direct, regional sales, partners, SDRs, and external agencies.
• Liaise with the central marketing team and other business entity marketing teams to broaden reach of target ICPs and amplify marketing activations.
• Track account engagement across different stages of the customer journey, providing regular updates and insights.

Qualifications:
Basic

• High School Diploma or GED equivalent
• At least 4 years of experience in marketing

Preferred:

• Strong project management skills and a deep understanding of marketing strategies and analytics.
• Build and maintain positive relationship and communication with security and portfolio sales in region to align dynamic business priorities.
• Coordinate and manage customer activations, working with Marketing Operations to create registration pages, implement and automate workflows and ensure a consistent experience for customers across channels.
• Collaborate with external agencies to execute marketing activations, events, and other promotional activities.
• Maintain strong relationships with internal teams (sales, marketing, digital) and external partners to drive successful program execution.

Who We Are

Infosys BPM Limited, a wholly owned subsidiary of Infosys Limited (NYSE: INFY), provides end-to-end transformative business process management (BPM) services for its clients across the globe. The company's integrated IT and BPM solutions approach enables it to unlock business value across industries and service lines, and address business challenges for its clients. Utilizing innovative business excellence frameworks, ongoing productivity improvements, process reengineering, automation, and cutting-edge technology platforms, Infosys BPM enables its clients to achieve their cost reduction objectives, improve process efficiencies, enhance effectiveness, and deliver superior customer experience.

Infosys BPM has 47 delivery centers in 16 countries spread across 5 continents, with 58,702 employees from 110 nationalities, as of December, 2024.

The company has been consistently ranked among the leading BPM companies globally and has received over 60 awards and recognitions in the last 5 years, from key industry bodies and associations like the Outsourcing Center, SSON, and GSA, among others. Infosys BPM also has very robust people practices, as substantiated by the various HR-specific awards it has won over the years. The company has consistently been ranked among the top employers of choice, on the basis of its industry leading HR best practices. The company's senior leaders contribute widely to industry forums as BPM strategists.

Client-provided location(s): Gunnison, CO

Job ID: Infosys-139679BR

Employment Type: OTHER

Posted: 2025-09-27T18:36:19