Adobe Target Lead Developer

Infosys is seeking a Adobe Target Lead. In the role of Technology Lead, you will be a technology professional adding value to a gamut of Software Development lifecycle stages. You will create detailed design artifacts like program specifications, test plans; and independently develop and review code and contribute to the go-live plan. You will have the opportunity to collaborate with some of the best talent in the industry to create innovative high quality and defect-free solutions to meet our clients' business needs. You will be part of a learning culture, where teamwork and collaboration are encouraged, excellence is rewarded, and diversity is respected and valued.

Location for this position is Irvine, CA. This position may require travel.

Candidates authorized to work for any employer in the United States without employer-based visa sponsorship are welcome to apply. Infosys is unable to provide immigration sponsorship for this role at this time.

Qualifications
Basic

• Bachelor's degree or foreign equivalent required from an accredited institution. Will also consider three years of progressive experience in the specialty in lieu of every year of education.
• At least 4+ years of experience with Information Technology
• At least 4+ years of experience in Adobe Target

Preferred Skills & Qualifications

• 5+ years of experience working with Adobe Target and Adobe Experience Cloud.
• Strong understanding of user segmentation, personalization, and testing frameworks.
• Experience integrating Adobe Target with CMS and frontend frameworks (React, Angular, etc.).
• Knowledge of JavaScript, HTML, CSS, and tag management systems.
• Ability to analyze and interpret user behavior, experiment results, and conversion metrics.
• Strong collaboration and communication skills, with experience working in agile environments.

Good to Have

• Experience with Adobe Analytics and data-driven decision-making.
• Understanding of machine learning-based personalization techniques.
• Exposure to customer journey mapping and experience optimization.

Key Responsibilities

• Design and implement personalization strategies using Adobe Target.
• Conduct A/B testing, multivariate testing, and AI-driven experiments to optimize user engagement.
• Collaborate with marketing, product, and development teams to align testing strategies with business goals.
• Utilize Adobe Analytics and other data tools to derive insights and improve targeting strategies.
• Maintain and optimize audience segmentation, recommendations, and dynamic content delivery.
• Ensure proper tagging and tracking implementation for seamless reporting and optimization.
• Stay updated with Adobe Experience Cloud advancements and incorporate best practices.

The job entails sitting as well as working at a computer for extended periods of time. Should be able to communicate by telephone, email or face to face. Travel may be required as per the job requirements.

Along with competitive pay, as a full-time Infosys employee you are also eligible for the following benefits :

• Medical/Dental/Vision/Life Insurance
• Long-term/Short-term Disability
• Health and Dependent Care Reimbursement Accounts
• Insurance (Accident, Critical Illness , Hospital Indemnity, Legal)
• 401(k) plan and contributions dependent on salary level
• Paid holidays plus Paid Time Off

Client-provided location(s): Irvine, CA

Job ID: Infosys-139507BR

Employment Type: OTHER

Posted: 2025-09-30T18:37:09