Investment Product Marketer - Assistant Vice President / Vice President

iCapital is powering the world’s alternative investment marketplace. Our financial technology platform has transformed how advisors, wealth management firms, asset managers, and banks evaluate and recommend bespoke public and private market strategies for their high-net-worth clients. iCapital services, approximately $228 billion in global client assets invested in 1,893 funds, as of March 2025.

iCapital has been named to the Forbes Fintech 50 for seven consecutive years (2018-2024); a three-time selection by Forbes to its list of Best Startup Employers (2021-2023); and a four-time winner of MMI/Barron’s Solutions Provider award (See link below). 

About the Role

iCapital is seeking a dynamic and experienced product marketer to join our Product and Audience team. This role will be responsible for developing and executing marketing strategies to drive awareness, engagement, and adoption of the comprehensive iCapital investment product offerings. This individual will have a strong background in financial services, marketing and writing, with a focus on alternative investments, or similar products.

Responsibilities

• Conceptualize and draft insightful, informative, and engaging B2B long-form and short-form content initially supporting iCapital’s Independent Advisor Solutions Program including presentations, brochures, emails, social media, websites, events, thought leadership, and videos.
• Oversee the iDirect Fund Series marketing to ensure materials are developed and updated in a timely manner. Focus areas include product sales sheets, presentations, performance reports, website content support, webinar replays, email communications, and event support.
• Develop GTM strategies for new publicly registered funds and ongoing product support.
• Create collateral, white papers, presentation decks, guides, video and demo scripts, and marketing content for both internal and external distribution.
• Conduct research and interviews to gather relevant information and data for content creation.
• Iterate, edit, proofread, and update content based on client or internal feedback to ensure accuracy and clarity.
• Safeguard quality, brand tone of voice, and style across all channels and materials.
• Manage multiple projects and meet deadlines in a fast-paced environment.
• Stay updated on industry trends and incorporate them into content creation.
• Collaborate with the Marketing team to integrate alternative products and asset class themes into nurture campaigns.
• Assist in developing integrated product marketing strategies and partner with the broader Marketing organization to assist with the execution of each individual component of the process.

Qualifications

• Bachelor’s degree in business, marketing, communications, or a related field
• 7-10+ years of experience as a copywriter and product marketer within the financial services industry, with a focus on annuities, structured investments, alternative investments, or similar products
• Proven track record of creating high-quality B2B content
• Excellent writing, editing, and proofreading skills
• Strong research and analytical skills
• Able to work independently and collaboratively, manage multiple projects and prioritize effectively in a fast-paced team environment
• General knowledge and understanding of FINRA and SEC marketing and advertising guidelines
• FINRA Series 7 and 63 registrations are strongly preferred

Benefits

The base salary range for this role is $120,000 to $175,000.  iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus. Employees also receive a comprehensive benefits package that includes an employer matched retirement plan, generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO).

We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday.

For additional information on iCapital, please visit https://www.icapitalnetwork.com/about-us  Twitter: @icapitalnetwork | LinkedIn: https://www.linkedin.com/company/icapital-network-inc | Awards Disclaimer: https://www.icapitalnetwork.com/about-us/recognition/

iCapital is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.