Web Strategist

Introduction

IBM.com

Your role and responsibilities

Web Strategists create, land, test, optimize and merchandize web experiences, using analytics and experimentation to increase IBM's relevancy, empowering conversion from web visit to leads, and landing eCommerce orders. Every individual is expected to play their part to achieve the KPIs defined at the team or organizational level.

Some examples of team/org KPIs include:

• X% YtY growth in organic web traffic
• X% organic engagement
• x% conversion rate from completion to qualified lead
• Sales workload from web conversion/eCommerce orders/New Client Acquisition (NCA)

You will collaborate cross-functionally with stakeholders to develop an integrated web strategy that engages the target audience and ensures business objectives are strategically aligned across the web experience. You will develop and execute on tactics that optimize traffic through to conversion.

Required education

Bachelor's Degree

Preferred education

Bachelor's Degree

Required technical and professional expertise

As an entry-level web strategist on the IBM.com team you'll be expected to drive business outcomes and develop specialized skills to help you progress and grow as a marketing professional. These include, but are not limited to:

• Analyze KPIs to make data-driven recommendations to improve web performance

• Execute simple web optimization tactics to improve prioritized experiences

• Execute data-driven experiments and suggest improvements

• Build depth and breadth of Web strategy tools, including Adobe suite

• Develop robust stakeholder management skills
• Team focused, organized project planner

Critical to any role at IBM are 3 core behaviors that drive our performance and commitment to each other.

• Growth Mindset - staying curious and open to feedback, experimentation, learning from everyone, and focusing on solutions not the problems.

• As a Band 6, you'll be expected to recognize job-related challenges, and investigate and analyses root causes. Being consistently open to feedback to improve performance and outcomes is essential to growth.

• Team Focus - building inclusive relationships with respect and empathy and collaborating across the business to drive organizational outcomes.

• As a Band 6, you'll be expected to draw upon professional concepts to collaborate with others to carry out your assignments. You'll have access to an international team of experts that will help you learn how to best execute based on their experiences.

• Outcome Focus - testing the status quo and using a customer-centered, nimble approach in everything we do.

• As a Band 6, you'll be expected to strive to continuously improve your understanding of key audiences and IBM.com visitor behaviors to constantly optimize the user experience and support company-wide revenue goals.

Preferred technical and professional experience

Bachelor's degree or equivalent experience

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

Client-provided location(s): Abilene, TX

Job ID: IBM-48764

Employment Type: OTHER

Posted: 2025-08-08T15:49:30