US Demand Strategist - Data and AI
3 days ago• Abilene, TX
Introduction
Introduction:
The Select Marketing organization will drive demand generation across 80,000+ target clients in designated territories. We will use an audience-first approach that delivers persona-driven campaigns customized in real-time based on each persona's specific needs, behaviors, and decision-making stage. Our mission will be anchored on a prioritized set of software and infrastructure products designed as entry point solutions for select markets, with clear paths
for expansion.
Your role and responsibilities
Role Description
The Demand Strategist is a growth marketing leader responsible for designing and optimizing the end-to-end customer journey to drive pipeline and revenue. This role combines strategic planning, cross-channel execution, and performance optimization, all aligned with IBM's business objectives.
A key area of focus for this role is to lead the Data platform demand strategy for the United States, integrating campaign design and demand generation strategies specifically for both end user clients and Partners (ex: ISVs) as an audience. The Demand Strategist will ensure these audiences are effectively engaged through tailored content, programs, and sales enablement aligned with IBM's broader partner ecosystem strategy.
Key Responsibilities:
Strategic Planning & Execution
- Partner closely with the Global and Geo Demand Strategy team to co-develop comprehensive omnichannel marketing strategies tailored to specific customer personas and product portfolios.
- Lead the end-to-end execution of marketing initiatives across digital and physical channels, ensuring alignment with global priorities and local market dynamics.
- Continuously optimize the channel mix-including paid media, organic, social, email, events, and partner-led activities-to maximize engagement and drive pipeline growth across all customer routes to market.
Demand Generation & Pipeline Acceleration
- Own the marketing contribution to Sales Qualified Lead (SQL) targets for prioritized products and personas by designing and executing high-impact digital journeys and outbound account activation programs.
- Collaborate with Sales and Partner teams to identify key accounts, develop tailored activation plans, and ensure seamless integration between marketing and sales motions.
- Support the planning and execution of strategic events-both virtual and in-person-by building holistic demand generation plans that span pre-event promotion, onsite engagement, and post-event follow-up.
- Develop and implement conversion-focused strategies that nurture event leads through the funnel, leveraging personalized content, retargeting, and sales alignment.
Lead Management & Partner Collaboration
- Own and manage the lead pass engine, ensuring timely and accurate routing of qualified leads to Digital Sales and high-performing partners.
- Work closely with partner teams to identify top-converting partners, refine lead handoff processes, and improve overall lead yield and conversion rates.
Brand Marketing Enablement & Thought Leadership
Want more jobs like this?
Get jobs in Abilene, TX delivered to your inbox every week.
- Serve as the Marketing Subject Matter Expert (SME) for the assigned brand, acting as a key advisor to Business Partners (BPs) on brand strategy, campaign execution, and marketing best practices.
- Deliver enablement sessions, toolkits, and ongoing guidance to empower BPs with the latest marketing materials, messaging frameworks, and performance insights.
KPIs:
• Opportunity conversion to pipeline
• Lead velocity/age and deal acceleration
• New Pipeline Create in the quarter
• NQ Select Pipeline Target for aligned products and segment across all routes
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
- Strategic thinking
- Omnichannel marketing
- Cross-functional collaboration
- Partner marketing strategy
- Data-driven decision-making
- Customer and partner journey mapping
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.
Client-provided location(s): Abilene, TX
Job ID: IBM-67041
Employment Type: OTHER
Posted: 2025-10-23T18:59:53
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
Company Videos
Hear directly from employees about what it is like to work at IBM.