Social Media Specialist

Introduction

Apptio, an IBM company, is the leading provider of cloud-based Technology Business Management (TBM) software that helps technology and financial leaders make strategic decisions as they plan, analyze, and optimize technology investments. Hundreds of organizations, including 50% of the Fortune 100, choose Apptio as their business system of record to align IT planning and spending with business priorities.

Your role and responsibilities

We are seeking a dynamic and creative Social Media Specialist to join our team. The ideal candidate will be responsible for developing and implementing social media strategies to enhance our brand awareness, engage audiences, and drive business growth. The Social Media Specialist will play a key role in managing and growing our social media presence across various platforms and driving employee advocacy.

You will be a key member of our collaborative, high-performing Digital Marketing team, with opportunities to support Growth Marketing initiatives across additional channels like webinars, events, and employment branding. You will be a part of a global team and will collaborate with colleagues from across Asia, Australia, Europe, and North America to support regional goals. You will have opportunities to get involved in localized initiatives.

If you are passionate about social media, have a knack for creativity, and can drive meaningful engagement, we invite you to apply for this exciting opportunity. Join us in shaping and amplifying our brand presence in the digital space!

What we want you to do:

• Create and curate engaging content for our social media platforms, including but not limited to LinkedIn, Twitter, Bluesky, Instagram/Reels, and YouTube

• Develop and execute social media campaigns to increase brand awareness, engagement, and lead generation

• Copy edit and proofread social media copy to ensure accuracy, clarity, and consistency

• Drive employee advocacy through strategic initiatives such as a weekly newsletter, expanding platform reach, ensuring seamless site maintenance, curating compelling content, and orchestrating engaging contests

• Monitor and respond to comments, messages, and mentions on our social media channels promptly and professionally

• Analyze social media performance metrics and provide regular reports to the marketing team, making recommendations for improvements

• Stay up to date with the latest trends and best practices in social media marketing and incorporate them into our strategy

• Collaborate with the content team to ensure consistency in messaging across all platforms

• Assist in the creation of visual content, such as graphics, images, and videos, to complement social media posts

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Bachelor's degree in Marketing, Communications, or a related field

• Experience in managing social media platforms

• Understanding of social media analytics and the ability to interpret the results to improve strategies

• Excellent written and verbal communication skills, with a keen eye for detail

• Creative thinker with the ability to generate innovative ideas and campaigns

• Ability to work independently and collaboratively in a fast-paced environment

Preferred technical and professional experience

• Knowledge of social media and employee advocacy management tools (e.g., Marketo, Sprinklr, EveryoneSocial)

• Understanding of reporting best practices and ability to present data in a digestible format

• Effective communicator with a positive attitude and willingness to collaborate cross-functionally

• Comfortable with change and growth - open to evolving ideas, shifting priorities, and adapting to different communication styles or creative directions as the brand and team grow

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences