Introduction
A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Want more jobs like this?
Get jobs in London, United Kingdom delivered to your inbox every week.
Your role and responsibilities
- Build and execute the field marketing strategy for Northern EMEA (UK, Ireland, Nordics) in partnership with local sales leaders and regional marketing leadership.
- Deliver demand generation and acceleration programs targeting both decision makers and practitioners, including:
- Regional events and technical workshops
- Targeted webinars and digital experiences
- Partner and channel marketing programs
- Localized content syndication
- Account-based marketing campaigns for strategic accounts
- Align marketing tactics with pipeline goals and local sales priorities, helping to accelerate deal progression and improve conversion rates.
- Collaborate with global and regional marketing teams to adapt global campaigns for local execution while maintaining consistent branding and messaging.
- Manage regional budgets and vendors to ensure high-quality execution and cost-effective results.
- Track and report on key metrics including campaign performance, lead generation, pipeline contribution, and ROI.
- Support key industry events, user groups, and customer activities to foster engagement in the region.
- Collaborate with Product Marketing, Digital Marketing, Global Events and Executive Programs to ensure regional messaging and programs are aligned.
Required education
Bachelor's Degree
Required technical and professional expertise
- 6-8 years of field marketing, demand generation, or regional marketing experience, ideally in enterprise software or cloud infrastructure.
- Proven ability to collaborate with sales teams and translate business needs into actionable marketing programs.
- Experience in marketing to enterprise technology buyers, with an understanding of buyer journeys and regional nuances in Northern EMEA.
- Strong background in planning and executing physical and virtual events, webinars, and partner campaigns.
- Highly organized, self-starter mindset with excellent project management and communication skills.
- Familiarity with Salesforce, Marketo (or similar marketing automation platforms), and marketing analytics tools.
- Fluent in English
- Willingness to travel within the region (~10-20%) and periodic travel to the United States (~2-3x per year)
Preferred technical and professional experience
- Experience marketing to DevOps, platform teams, infrastructure, or security personas.
- Familiarity with HashiCorp tools or other open-source developer tools.
- MBA is a plus
- Conversational fluency in additional Nordic languages is a plus
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.