Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.
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As an IBM product marketing manager in India, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.
Your role and responsibilities
We are seeking a product marketing champion to join our Software Marketing & Communications team. As a Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM's order management offering to grow IBM's market share, supporting revenue growth for IBM Sterling Order Management System product. You will lead product-level marketing and communications efforts to support pipeline generation and new client acquisition for the core product IBM Sterling Order Management System. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.
In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.
Your primary responsibilities include:
Act as the market catalyst for IBM Sterling Order Management System, providing guiding views on key problems, competitors, and differentiators grounded in data
- Identify opportunities, distinctive competencies, and positioning for IBM software products
- Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM's offerings
- Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
- Stay active in customer conversations at events or in the field and online
This is a Hybrid role, attendance to the office will be required only 3 times per week.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
REQUIRED EXPERTISE
- Experience in Product or B2B Marketing
- Experience creating marketing business plans
- Interest in, but not limited to, automation or sustainability software
- Experience working and communicating with groups of different backgrounds and skills to enable collaboration
- Ability to manage multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change
- Minimum 6 years of experience in B2B tech marketing
Preferred technical and professional experience
PREFERRED EXPERTISE
- Deep understanding of go-to-market strategies
- Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)
- Client experiences design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)
- Experience with SaaS offerings
- Knowledge of Automation or Sustainability products and/or services
ABOUT BUSINESS UNIT
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.
OTHER RELEVANT JOB DETAILS
When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.