Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.
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As an IBM product marketing manager, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.
Your role and responsibilities
We are seeking a product marketing champion to join our Software Marketing & Communications team. As a Product Marketer for App Connect, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM's Software products to grow IBM's market share, supporting revenue growth for products that are core to IBM. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM Software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.
In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.
Your primary responsibilities include:
- Understand the products and lead team to deliver the actions to meet the business objectives. Oversee market and competitive research, builds persona profiles that will influence the marketing strategy as a program/portfolio leader. Coach and provide feedback to drive the completion of the Marketing Business Plan.
- Develop compelling messaging, value proposition and positioning that communicates client value and IBM differentiation to relevant personas through use case entry points for a portfolio.
- Lead the go-to-market strategies that include tactics and initiatives and activate team including Sales and Ecosystem to drive outcomes such as sales pipeline and revenue targets. Lead the Product Marketing function working with leadership from Product Management, Development and Design.
- Lead the new product and feature launches with cross-functional teams driving awareness, inspirations, considerations and actions of target buying groups via marketing tactics aligned with their purchase decision process.
- Make decisions based on business performance metrics for the products in the portfolio. Lead the team to drive the tactics and initiatives to achieve those goals, measure and monitor key leading and lagging indicators and modify course based on results.
Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise
- 3-5 years of experience in Product Marketing including market and competitive intelligence, positioning and messaging, go-to-market strategy, product launch, sales and partner enablement.
- Proven leader with strategic thinking and hands-on working style.
- Excellent judgment based on data, business/marketing acumen and expert resources.
- Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change
- Team player who thrives on breakthrough thinking and creativity.
- Exceptional collaboration, cultural sensitivity, and matrix management skills.
Preferred technical and professional experience
- Experience developing go-to-market strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics.
- Strong understanding of product-led growth and sales-led growth go-to-market strategies.
- Content, Demand, and/or Field Marketing experience.
- Product Management, technical and/or technical sales skills
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.
OTHER RELEVANT JOB DETAILS
When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.