Product Marketing Manager

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.

Your role and responsibilities

Leads end-to-end Go to Market planning, execution and performance for a strategic ecosystem partner & product marketing

• Key member of the IBM partner product marketing team owning the entire spectrum of GTM, alignment, relationship for the Palo Alto strategic partner alliane, and product marketing
• Works across IBM consulting, sales, all facets of marketing and communications leadership to execute the Go-to-Market plans for joint IBM/Palo Alto business priorities and offerings
• Drives integration of partnership offerings in brand messaging, content & demand engine
• Works closely with Palo Alto GTM team to develop execution plan and alignment with Offering teams
• Manages market development funds & resources to support execution activities
• Drives the execution of the GTM plan to hit desired quarterly outcomes
• Manages content and messaging development for priority plays for strategic partner offerings
• Provides quarterly marketing outcomes updates to the business
• Aligns with events team to think outside-the-box and include Partner product offerings, messaging at priority events
• Support the creation of compelling full funnel marketing content and sales collateral, including thought leadership content, videos, sales materials, webinars, blog posts, presentations, client case studies, demos and more..

Advocates for partnership across IBM Marketing and Sales

• Collaborates with GEO marketing leads to share the partnership messaging, product marketing, content and align on the local marketing strategy.

Advocates and Collaborates within IBM

• Engages Palo Alto team in launches, events, awards
• Identifies and assists in building client stories to promote externally
• Targets multiple audiences within the priority offerings - internal and external
• Product launches and marketing
• Manage sales collateral by establishing a regular cadence for collecting and publishing new content, and driving internal promotion campaigns to drive awareness of new content and initiatives for the strategic partnership.
• Galvanize internal support across IBM marketing for our consulting portfolio and ensure marketing generated signals that land in our target accounts are viewed appropriately by our business and followed up

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

5 years of experience in Product or B2B Marketing
* Experience creating marketing business plans
* Interest in, but not limited to, the following software products: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability
* Experience working and communicating with groups of different backgrounds and skills to enable collaboration
* Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change
* Broad understanding of AI, Gen AI and Agentic AI concepts

Preferred technical and professional experience

Deep understanding of go-to-market strategies

* Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)
* Client experience design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Client-provided location(s): Washington, DC

Job ID: IBM-62824

Employment Type: OTHER

Posted: 2025-10-10T18:50:27