Partner Progression Marketing Specialist
Introduction
As a Global Partner Progression Marketing Specialist, you'll improve partner and customer outcomes through strong relationship-building, product knowledge, planning, and execution for our partner base. In tight collaboration with our Sales and Product teams, you'll act as a critical resource for our partner ecosystem, helping them navigate all things IBM and improving their experience when engaged with us on new opportunities and expanding within our joint client base.
This role combines partner and program knowledge with content strategy to accelerate various go-to-market initiatives, delivering measurable value to both IBM and our partners. This is a Global role.
Your role and responsibilities
Your Role and Responsibilities
1. Lead, implement, execute, and communicate the Global Marketing Partner acquisition mission & strategy to recruit and activate new and the right business partners, aligning with Sales priorities and Geo goals.
2. Act as the lead to bring together multiple teams in all aspects of the marketing mix to develop a cohesive and integrated global marketing plan (across and inclusive of web, digital, paid media, events, content, outbound, etc.) as collaborate with Geography teams to meet and exceed revenue and objectives aligned to new partners.
3. Help enable our partners to uncover more new business by using tools designed to improve account mapping and identify mutual customer prospects and develop action plans and programs to enable new partners to execute demand gen to achieve their 1st and 2nd transaction.
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4. Deliver enablement programs that drive partner success, including coaching, clinics, skills development by partnering with Marketing leadership and Sales.
5. Strengthen partner onboarding and activation to improve their ability to differentiate thru the sales process, by developing, executing and optimizing a comprehensive content strategy to showcase partner program value (program guides, infographics, presentations, web, blogs etc.).
6. Acts as a subject matter expert guiding internal teams and partners, collect feedback to identify improvement opportunities and drive growth for IBM and partners.
7. Analyze performance data to identify gaps, improve processes, and report on impact of enablement, activation and progression efforts.
Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise
Bachelor's degree in Marketing, Communications, Business, Education, or related field.
Preferred technical and professional experience
Required Professional and Technical Expertise
• Excellent communication, presentation, and relationship-building skills across diverse audiences.
• Strategic thinker with strong business acumen and problem-solving ability.
• Highly organized, detail-oriented, and open to experimentation and new tools.
• Resilient, self-motivated, and proactive in navigating challenges.
• Strong presence and ability to influence mid to senior-level stakeholders and executives.
• Collaborative mindset with experience working across cross-functional teams.
• 5+ years in partner enablement, marketing, or program management (SaaS experience preferred).
• Experience in partner sales or working within a partner/sales organization.
• Proven success developing content and programs that drive partner engagement and adoption.
• Strong project management skills; able to lead workstreams and manage multiple initiatives independently.
• Skilled in onboarding, training, and coaching partners for success.
• Ability to analyze partner data to identify trends, gaps, and growth opportunities.
• Comfortable collaborating with sales, marketing, product, and learning teams.
• Willingness to travel to customer and partner locations
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
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