Partner Marketing Manager - Americas Lead

When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

Ecosystem Marketing is the face of IBM Marketing to the Business Partners - collectively working with Field Marketing and Channel Sales bringing the voice of the partner back into IBM. The Ecosystem Marketer is responsible for knowing the Ecosystem across all GTM motions (resell, service partners, ISV and MSP partnerships etc), the offerings and the market trends aligned to their coverage area - what's important to whom and why and how IBM and the Partners together can uniquely drive the IBM business.

The Select Americas Ecosystem Marketing Manager is a role dedicated to integrating Business Partners into the Select client segment of accounts within IBM across the Regions and Markets within the Americas. This role is focused on owning strategic initiatives to drive an increase in Business Partner marekting driven revenue across the Americas in partnership with the broader Ecosystem Marketing team. This marketer will work closely with sales to drive demand for IBM products, solutions and services built on IBM technology and to increase mindshare of IBM within the Ecosystem.

Ecosystem Marketers align partner marketing activities with sales targets, Business Units marketing objectives and work to always simplify and improve the partner experience with IBM. In addition, Ecosystem Marketers manage the pipeline created by Business Partners marketing initiatives, Partner led programs and co-marketing funded programs for their business unit.

Specific responsibilities include:

- Know the Markets: Integration of Business Partners into the US National Market, Canada & Latin America Markets is the basis of this role. Integrating with sales stakeholders in the markets focused on driving Select revenue is crucial to being successful.

- Know The Partners: This role will rely heavily on Ecosystem Marketing Managers who cover specific Partners to engage Partners and get to know their business. Through working with IBM Channel Sales and their own partner interactions, Ecosystem Marketing engages with partners to drive demand for IBM Solutions, grow IBM mindshare within the ecosystem and bring the feedback from the ecosystems back to IBM.

- Know The IBM Solutions: All Ecosystem Marketers must know the IBM products and solutions aligned to their coverage area in order to drive a go to market strategy with the Ecosystem. This means understanding all the IBM Sales Plays and if they support a Business Unit, a deeper understanding of the relevant Technology Plays

- Market with Partners: The Ecosystem Marketer is expected to collaborate with Channel Sales and Field marketing teams to influence the Partners marketing investments and land the demand gen marketing tactics with business partners to drive business results, leveraging Co-Marketing funding and Co-Marketing platforms

• Develop a quarterly plan that delivers year to year growth in Business Partner Opportunity Identification thru Co-Marketing and enablement programs for a dedicated partner set and/or brand.
• Drive partner utilization of Co-Marketing programs by providing partners with the most current/applicable assets and marketing planning assistance.
• Deliver on the business unit channel pipeline and revenue objectives both annually and quarterly - including reviews to executive worldwide and geo stakeholders.
• Advocate and Integrate business partners into IBM led marketing tactics and events.

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

• Prior experience leading complex, high tech marketing strategy and demand generation initiatives through modern marketing tactics. This includes campaign planning, execution, and attribution.
• Ability to influence cross-functional teams both internally and externally to drive breakthrough innovation.
• Ability to collaborate with sales stakeholders.
• Data Driven and analytical.
• Growth Mindset.
• Strong Relationship Skills.
• Strong written and verbal communications skills.
• Executive presentation skills.
• Strong program management experience.
• Ability to prioritize and meet deadlines in a fast-paced agile marketing environment.

Preferred technical and professional experience

• Experience working with partners in tech industry.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.