Introduction
Ideal role for a fresh graduate in the fields of Marketing, Economic Studies etc, the Junior Marketing Automation Specialist will be trained to build and execute end to end robust inbound and outbound campaigns with an emphasis on continuous optimization.
Your role and responsibilities
- Builds and publishes end to end programs on Marketo independently, based on specifications
- Proactively suggests improvements to campaign design
- Understands Marketing Automation in overall Marketing structure
- A/B Testing and Optimization
- Delivers operations reporting and optimization
- Data management and governance
- Email deliverability
- Partners to define and deliver against KPIs
- Shows understanding of databases and reporting tools and metrics for troubleshooting and executing stakeholder requirements
- Represents discipline on transformation projects and key marketing initiatives
- Executes within Marketo across all Core and Hub requirements
- Delivers other tasks related to the Adobe Tools in the context of the marketing transformation.
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Occasionally the employee will need to work in the afternoon/evening to cover up for US time zone, as scheduled and planned with the manager in advance.
Required education
Bachelor's Degree
Required technical and professional expertise
- Openness and willingness to learn Marketo and get certified
- Experience in Marketing is an advantage
- Logical thinking
- Analytical and data driven
- Attention to details
- Good communication and collaboration skills
- Change and growth-oriented mindset
- Curiosity and ongoing learning desire
Nice to have - any experience with other Adobe Tools such as: Workfront, AEP, AJO, Target, Adobe Analytics
Preferred technical and professional experience
Hiring manager and Recruiter should collaborate to create the relevant verbiage.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
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ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.