Global Demand Strategy Leader

Introduction

We are looking for a visionary Go-To-Market (GTM) Demand Strategy Leader to drive marketing-led pipeline and revenue growth across key client segments, global markets, and priority sales routes.

Your role and responsibilities

This position is focused on the Data Platform business, on the technical solutions that we've acquired from DataStax that help developers and IT leaders quickly build gen AI apps and agents. This role is a critical leadership position within our Marketing organization, operating at the intersection of strategy, audience insight, and execution orchestration.

Key responsibilities:

• Own Marketing's Contribution to Revenue: Drive qualified demand generation and influence full-funnel KPIs in alignment with company pipeline and win revenue targets.
• Lead Global Demand Strategy: Develop, prioritize, and deploy demand generation strategies tailored to client segments, verticals, and regions-ensuring consistent execution of omni-channel, data-driven campaigns.
• Audience & Journey Leadership: Deeply understand our priority audiences-their pain points, use cases, and decision-making triggers. Own the strategy and sequencing of the client journey across paid, owned, and earned channels.
• Strategic Budget Planning: Guide global investment strategies aligned with business priorities. Recommend and manage budget allocations across markets, channels, and buyer journeys to maximize return on spend.
• Cross-Functional Orchestration: Align with Sales, Product Marketing, and Ecosystem teams to ensure GTM plans are integrated across inbound, outbound, F2F Sales, and Partner motions.
• Market & Performance Insights: Track and analyze global pipeline performance across geographies, segments, and tactics. Drive performance diagnostics and corrective action planning.
• Execution Oversight in Strategic Accounts: Partner closely with regional teams to ensure cohesive, high-impact execution in Digital and Strategic/Enterprise accounts-bridging the gap between global strategy and local field impact.

Required education

Bachelor's Degree

Required technical and professional expertise

• 10+ years of experience in enterprise B2B demand generation marketing or GTM leadership-preferably within high-growth SaaS, AI, or cloud-based technology environments.
• Deep experience owning global marketing KPIs with measurable impact on revenue and pipeline

• Experience driving successful, agile demand strategy through omni-channel journeys: digital, events, nurture programs, sales plays, etc.
• Brings innovative thinking and market-leading techniques, strategy, and approach
• Hands-on experience with real-time journey orchestration using marketing-leading tools like Adobe Journey Optimizer and Adobe suite.
• Strong strategic thinking with hands-on ability to lead execution across matrixed teams
• Comfortable influencing at the executive level while driving alignment across Product, Sales, and Marketing executive stakeholders
• Fluency in full-funnel marketing techniques and modern martech ecosystems
• Strong understanding of enterprise buyer personas, decision journeys, and account-based marketing principles

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

This position is eligible for participation in an IBM Sales Incentive plan. Actual incentive opportunity will be based on performance and the eligible Target Incentive, as addressed in the applicable plan, all of which is subject to change. The compensation range listed for this position is the IBM Reference Salary that is used when you are not actively participating in a sales plan. Your actual base pay plus incentive opportunity will be determined by the Incentive Plan assigned to you.

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Client-provided location(s): Austin, TX

Job ID: IBM-52333

Employment Type: OTHER

Posted: 2025-08-13T18:52:47