Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.
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When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
Your role and responsibilities
Develop a deep understanding of the priority industry, client's AI business priorities (e.g., initiatives and challenges) and key senior/C-suite buyers for assigned accounts. Leverage available dashboards and insights.
• Be well versed in IBM's AI for Business campaign, the AI use cases and entry points, and how they can solve customer pain points.
• Work with sales to prioritize the order and timing to roll out marketing plans by micro clusters.
• Leverage the pre-defined set of assets and experience elements (3+3+3) designed for senior level executives to create targeted customer journeys for each micro-cluster and an overall account/cluster flight plan. Strategy and plans to be updated as AI adoption increases.
o The plan should reflect actions for each prioritized micro-cluster an account appears in and should leverage marquee account participation.
o Plot micro-cluster journey maps using examples in micro-cluster kits.
o 20% customization as needed should be leveraged for 3+3+3 assets
o For experiential elements, ensure support from consulting, client engineering and innovation studios to deliver
• Coordinate across technology, consulting and demand strategy to develop a common engagement plan to achieve 4+ engagements by VP+ in 60 days (with the goal of 2+ interactions being live).
• Measure quality of engagements with continuous feedback between marketing and sales, leveraging the executive dashboard and account cards
• Ensure all information on marketing AND sales engagement (consulting led, tech led) is always up to date in ISC and can be leveraged in account cards. This includes, but not limited to:
o Collection of all account participants at events (e.g., bespoke, standard, industry)
o Tracking of personalized and customized e-mails sent by sellers, executive advocates, MD and CLP to clients, incl. in-person interaction and business development activities with clients such as visits to innovation studios, small panels
Required education
Master's Degree
Preferred education
Master's Degree
Required technical and professional expertise
Digital and social marketing experience
5+ years marketing experience in B2B technology arena
Strategic business planning acumen
Analytics and insight-based decision making
Narrative development and communications
Preferred technical and professional experience
Sales management and go-to-market understanding
Strong presentation and executive level communication
Multi-disciplinary collaboration, agile work approach
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.
OTHER RELEVANT JOB DETAILS
When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.