Field Marketing Manager - webMethods & StreamSets

Introduction

• Design and execute local marketing and communications plans to support go-to-market strategies
• Leverage knowledge of multiple tactics and marketing and communications activities in your plans, including, live or virtual events, brand recognition, social media marketing, digital and email lead generation activities, and channel/partner marketing
• Brief, enable and collaborate with Sales, Clients, IBM Partners and/or internal stakeholders
• Measure, analyze, and report on the impact of marketing and communications activities

Your role and responsibilities

As a Field Marketing Manager, you'll build market engagement plans in EMEA North to drive business pipeline and revenue objectives for webMethods & StreamSets based on a deep understanding of clients and the local market. Geography focused role that serves as the face of marketing & communications to clients, sellers, business partners. Externally focused to bring the voice of the client and market insight into IBM. The field M&C professional builds a market engagement plan in a geography to achieve lead offering business pipeline and revenue objectives based on deep understanding of clients and the local market.

Required education

None

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Experience in developing, leading, and executing a strategic marketing plan in close collaboration with sales for the allocated geographies and their respective revenue objectives.
• Able to implement successful omnichannel marketing campaigns which will boost our performance in lead generation, pipeline creation and pipeline acceleration through to revenue impact.
• Experience in assessing performance business and marketing and deliver root cause analysis leveraging marketing and campaign-specific performance dashboards and reporting.
• Being able to analyze situations and implement solutions, or develop new system elements, procedures or processes.

ABOUT BUSINESS UNIT

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company's Global Markets organization is a strategic sales business unit that manages IBM's global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients' growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.