Field Marketing Manager - HashiCorp

About the role

At HashiCorp, we do things a bit differently, including marketing. The right candidate for this role will closely align Field Marketing's efforts with HashiCorp values, brand, and culture. You will do this by immersing yourself in the company culture and actively learning our principles, how field marketing aligns to sales and ensuring accuracy in your outputs. You are passionate about being a strong contributor to an organization and want to help build a company. You thrive in a fast-paced, goal-oriented environment, and are eager to learn about all the facets of marketing. You are very detailed, have strong communication skills, and are constantly ensuring your work is closely aligned with the team's needs. You enjoy turning lots of "to-do's" into organized action and are interested in the orchestration that goes into marketing behind the scenes.

What you'll do: Responsibilities

• Deliver field marketing activities and programs across the Canadian sales region
• Work closely with the regional sales leader and sales team to develop quarterly campaigns and events tailored to the immediate needs of local markets and their target accounts.
• Plan, manage, and execute field marketing campaigns and events across the assigned sales segment
• Execute geographically focused campaigns and activities focused on shortening the sales cycle for key accounts. Campaigns will include on and offline tactics and span the entire sales cycle, focused by region, and sometimes by vertical.
• Plan, manage, and execute 3rd party event sponsorships end-to-end, including all contracts, vendor negotiations, budget management, booth logistics, onsite execution, internal staffing, and all elements that go into event and conference sponsorships.
• Work closely with stakeholders across Field Marketing, Sales, Growth Marketing, Partner Marketing, PR/Communications, Product Marketing, and Design to execute cohesive, multi-touch integrated campaigns around 3rd party, 1:1, 1:few, and 1:many events and programs.
• Assist with campaign setup and building of event registration pages in SplashThat
• Manage contracts with vendors and invoice payments with Accounts Payable
• Weekly field marketing reporting on assigned sales territories
• Handle event communication, including outreach templates for sales teams, and invite, reminder, and post-show emails
• Assist with account-based marketing campaigns, including set-up, swag shipments, and content for email cadences
• Weekly communications with sales to ensure Salesforce data is accurate and buy-in on marketing programs

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

• 2 to 3 years in field marketing
• Field marketing experience in B2B software or technology organizations
• Experience with tools such as Salesforce, Asana, Marketo, Outreach, and SplashThat or similar is a plus
• Ability to work closely with a distributed team and collaborate closely across geographically dispersed marketing teams and fields
• C-level executive dinner to chatting with practitioners at conferences
• Proactive & Solution-Oriented, able to anticipate challenges and offer creative solutions to drive campaigns forward, even in fast-paced or ambiguous environments.
• Interested in a fast-paced company with the desire to learn quickly across a constantly evolving environment
• Demonstrated ability to take ownership and follow through on program deliverables
• Experience with the Microsoft Office suite, and the ability to learn new software quickly
• Willingness to travel 20% of the time within Canadian territory and to U.S. for conferences and internal meetings

Preferred technical and professional experience

• Fluency in French is a bonus
• Understanding of the Canadian markets and their unique business cultures, with the ability to tailor marketing strategies effectively.

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

Must have the ability to work in Canada without sponsorship.

This role will involve working with technology that is covered by Export Regulations sanctions. If you are a Foreign National from any of the following US sanctioned countries (Cuba, Iran, North Korea, Syria, and the Crimea, Luhansk, Donetsk, Kherson, and Zaporizhia regions of Ukraine) on a work permit, you are not eligible for employment in this position.

Client-provided location(s): Markham, Canada

Job ID: IBM-64167

Employment Type: OTHER

Posted: 2025-10-14T18:48:44