Field Marketing - APAC

IBM Field Marketing Professional combines deep knowledge of:

• clients, how they buy and are influenced, and through which channels, with priority Market Products and lead offerings

• industry trends and where the market is heading towards

• clients' transformation agenda differentiated by client buyer roles and domains

• IBM's thought leadership and expertise areas

Your responsibilities will include:

• Maintain up to date knowledge of technology trends. Leverage broad and deep technology and industry expertise to engage decision makers and key influencers with highly contextual insights into the benefits of emerging technology adoption and competitive perspective.

• Collaborate with the business to generate demand for IBM products and solutions to accelerate growth by leveraging data and account insights.

• Support in planning and execution of marketing programs that represent the voice of the customers and places our differentiates our offerings.

• Support and lead activities that involve quantifying and segmenting the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition.

• Partner with multi-functional teams in articulating IBM's point of view, marrying the unmet needs of the target segment with a differentiated solution, and describing how solution attributes deliver desired outcomes.

You will use your analytical skills and attention to detail to:

• Combine social, event, and content marketing efforts to assist in creating integrated marketing campaigns to promote IBM's products.

• Work closely with field marketers to compile reports and presentations for senior executives and professionals

• Complete accurate and effective measurement, reporting and analysis for senior business leaders.

Required education

Master's Degree

Required technical and professional expertise

• Excel, Powerpoint, Excel Microsoft Word (Intermediate skills favourable)

• Genuine interest in the IT/Technology industry

• Very good written & oral communication skills

• Ability to work independently (self-directed) and as part of a team

• Highly organised, with a strong attention to detail

Preferred technical and professional experience

• Knowledge about the leading technologies including Cloud, AI, Automation, Security Softwares, Databases and servers

ABOUT BUSINESS UNIT

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.

Client-provided location(s): Bangalore, India

Job ID: IBM-61391

Employment Type: OTHER

Posted: 2025-10-08T18:49:55