Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services. When you join IBM, you join a culture of openness, collaboration, and trust.
Want more jobs like this?
Get Data and Analytics jobs in Corsicana, TX delivered to your inbox every week.
Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
Your role and responsibilities
IBM Infrastructure powers how the world processes information and conducts business. From our IBM Cloud platform to our portfolio of mainframes and servers - IBM Z, IBM Power and IBM LinuxONE - to our Storage and Technology Lifecycle Services businesses, we offer a full-stack approach to data management and computing infrastructure. IBM Infrastructure clients can build, train and deploy AI models; run billions of transactions a day; and contribute to cutting-edge research through innovative cloud, on-prem and storage systems. Our hybrid approach empowers clients to customize their infrastructure frameworks, delivering open, reliable, trusted and scalable performance.
The IBM Infrastructure communications team, part of IBM Corporate Affairs, is looking for an External Relations Professional to join our team, focusing on external communications. The successful candidate will be responsible for developing communications strategies and executing campaigns related to our IBM Cloud and IBM Z platforms. You will be responsible for driving conversations with press and other external stakeholders to build brand awareness about IBM as an industry leader in hybrid cloud and AI.
The right candidate would have the experience, enthusiasm for media relationships, and insight to help our team amplify the innovative work IBM Infrastructure is doing. This may involve crafting strategies to cultivate mutually beneficial relationships with media and influencers, securing media engagements and coverage, developing content, executing news announcements, and planning press events and briefings.
Our team comes from journalism, startup PR, public affairs, marketing, and influencer relations backgrounds. We move quickly and with purpose and think creatively to tell the IBM Infrastructure story.
The successful candidate would be able to translate complex terms into everyday language, be comfortable with navigating ambiguity, and see around corners to anticipate what internal and external stakeholders may need next. The right candidate must be a self-starter, comfortable with working independently as well as with cross-company and multidisciplinary teams in a fast-paced environment.
In this role you will be responsible for the following:
- Support the IBM Infrastructure communications team to drive IBM's story, mindshare and thought leadership across key technologies through strategic and thoughtful storytelling campaigns.
- Develop written content, including media plans, messaging, FAQs, blogs, pitches, press releases, and other materials to support the communications goals and objectives of IBM Infrastructure and the broader Corporate Affairs function.
- Maintain an innate curiosity into the technical milestones of IBM and turn these achievements into compelling external stories that showcase how new product offerings hold the potential to transform industries.
- Build trusted and collaborative relationships with IBM Infrastructure spokespeople to both serve as an advisor and develop new angles to proactively pitch press.
- Partner with Corporate Affairs colleagues, geographic communications teams, internal communications experts, social media colleagues, and others across the company to maintain cohesive messaging in support of IBM's global strategy.
- Collaborate with marketing, content, and social teams to drive communications around integrated campaigns.
- Monitor, measure, and report periodically on media coverage resulting from campaigns and outreach.
- Identify media movements and trends across key subject areas for IBM Infrastructure for potential relationship building and proactive outreach opportunities.
We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.
Required education
Bachelor's Degree
Required technical and professional expertise
- 5+ years in technology media relations, marketing communications, or similar experience in-house or in an agency setting.
- Aptitude for planning and executing integrated and scalable media campaigns.
- Hands-on experience building and driving stories with reporters and producers.
- Experience in presenting to and offering strategic guidance to business leaders and executives.
Preferred technical and professional experience
- Ability to synthesize complex technologies, products, and market challenges.
- Expanded and timely knowledge of emerging and enterprise technologies and key industry players.
- Experience in building out concepts and content with supporting creative, social and internal communications teams.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.
OTHER RELEVANT JOB DETAILS
IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:
- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
- Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
We consider qualified applicants with criminal histories, consistent with applicable law.
This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.