Executive Marketing Manager I

Introduction

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

Your role and responsibilities

HashiCorp is growing rapidly and is expanding our focus on executive marketing programs. As a member of the Events & Corporate Programs team the Executive Marketing Manager II will continue to innovate and manage the Customer Advisory Board (CAB) program, launch the Executive Sponsorship Program, and partner with the EBC manager to execute EBCs. Our executive marketing programs help move accounts through our sales cycle faster and more effectively, while fostering and strengthening relationships between our top customers with the HashiCorp executive team and the product leadership team. Additionally, the Executive Marketing Manager I works closely with the sales team, our executive team, high profile customers, and the marketing team to deliver first-in-class programs and strengthen relationships with our customers.

The right candidate for this role will closely align executive customer efforts with HashiCorp values, brand, and culture. You will do this by immersing yourself in the company culture and actively learning our voice and mission in the industry. You are passionate about being a strong contributor to a team and want to help move our business forward. You are a self-starter and thrive in a fast-paced, goal-oriented environment. You proactively strategize and align your executive marketing program goals to company needs, and also enjoy the ever-changing nature of new programs and can adjust accordingly. You enjoy taking ideas from inception to execution and look for ways to improve and optimize with each iteration. You are very detail-oriented, have strong communication skills, and are constantly ensuring the executive marketing programs are aligned with sales and company needs. You like to think strategically and take a highly personalized approach to marketing. Ideally, we are looking for someone who has a background in either Field Marketing or Events as the programs can be event-centric when hosting our most strategic customers.

In this role you can expect to:

• Execute our global Customer & Partner Advisory Board programs
• Manage all aspects of each Advisory Board meeting (both in person and virtually) and keep touch points consistent throughout the year
• Work closely with our Sales teams and Product Line Leaders to continue to expand our CAB program, globally
• Collaborate and support execution on Executive Customer Meetings
• Work closely with the Corporate Communications team to fully leverage our executive customer relationships across all aspects of our marketing initiatives
• Explore ways to advance our executive marketing programs in order to deliver first-class experiences
• Introduce new ideas to keep executive alignment consistent and driving results
• Collaborate with internal stakeholders to deliver a seamless customer journey across all touch points
• Have the ability to execute sponsorship for executive focused third party conferences

This job can be performed from anywhere in the US

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

• 3+ years in marketing with experience in Executive Marketing Programs or Field Marketing with a focus in executive touchpoints
• Strong written and verbal skills and well versed in communicating with executives
• Ability to work closely with a distributed sales team
• Impeccable attention to detail and passionate about HashiCorp's executive presence
• Strong interpersonal skills and comfortable in a range of environments from overseeing C-level executive meetings to coordinating with EAs

Preferred technical and professional experience

• Ability to coordinate, manage, and execute multiple meetings across numerous stakeholders concurrently
• Ability to execute quickly and able to problem solve on the spot when needed
• Actively seek candid feedback from relevant stakeholders

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

This position is eligible for participation in an IBM Sales Incentive plan. Actual incentive opportunity will be based on performance and the eligible Target Incentive, as addressed in the applicable plan, all of which is subject to change. The compensation range listed for this position is the IBM Reference Salary that is used when you are not actively participating in a sales plan. Your actual base pay plus incentive opportunity will be determined by the Incentive Plan assigned to you.

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Client-provided location(s): Atlanta, IL

Job ID: IBM-53589

Employment Type: OTHER

Posted: 2025-09-07T18:46:58